Tech - Communications
|January 09, 2003|
Motorola Wireless Innovations In Shanghai
|In an event steeped in symbolism celebrating 75 years of Motorola's technological innovation, 20 years since the company introduced the world's first commercial mobile phone, and its ongoing market-share leadership in China - the world's largest mobile handset market - Motorola unveiled its first 2003 additions to the Motorola Personal Communications Sector's mobile experience portfolio of handsets, applications and accessories. "Our new handsets build on the tremendous successes of our 2002 introductions," said Tom Lynch, executive vice president and president Motorola PCS. "Today, there are more than 1.2 billion mobile handset users - and there's plenty of opportunity for more growth through both new users and users who want to replace or upgrade their handsets. We are focused on building momentum - on winning across all price points by working with wireless operators to envision, create and deliver 'must-have' products and 'gotta-do' mobile experiences."|
Motorola's handsets, applications and accessories strategy moving through 2003 is evolutionary and leverages the strength of the company's 2002 offerings as well as reinvigorated "Moto" brand resonance with consumers worldwide. Motorola's eight new GSM mobile offerings unveiled in Shanghai provide consumers advanced innovations in messaging (EMS and MMS), Java, GPRS, EDGE and UMTS/WCDMA, with brilliant color screens and dynamic polyphonic speakers prominently featured throughout. These products represent the first wave of mobile phones to be introduced by Motorola in 2003 as the company continues to demonstrate its strength across GSM, UMTS/WCDMA, CDMA and TDMA technologies.
"We have a great portfolio on which to build throughout 2003. Innovative and iconic designs such as the Motorola V60i and V66i, the color-display equipped T720, and the entry-level C330 series have great legs and tremendous staying power," said Lynch. "These existing offerings, combined with the new products we are unveiling today, put Motorola in an excellent position to continue to fuel consumer demand and drive profitable growth."
Point, Click, Capture - and Share
Taking and sharing photos spontaneously is part of the fun behind Motorola's newest mobile handsets. Complete with integrated cameras or optional camera accessories, new Motorola mobile offerings allow consumers to capture and share moments with a few clicks of a button. A consumer with the new Motorola E365 doesn't have to miss sharing a friend's night out with those who couldn't attend. The lightweight model E365 with embedded camera allows the consumer to capture the fun on the spot, attach a voice-recorded message and share pictures with their friends at home. No one should miss moments like these. And now, no one has to.
Color is on display on the large screens on Motorola's new line of mobile handsets, ideal for displaying photos, creating custom photo screensavers or adding images to a visual caller-ID. The large display capable of supporting up to 64,000 colors on the Motorola V600 allows users to display their own virtual "brag book" full of friends, family and special occasions wherever they are. Motorola V600 users can snap headshots of their new contacts for use in the visual caller-ID* meaning they'll know which "Bob" is really on the
line. Consumers can use the model V600's advanced Bluetooth(TM) technology to also share these photo memories quickly and easily.
Go to the EDGE, Dive In, and Feel the G Force (3G, That Is)
Throughout 2003 Motorola promises mobile consumers will have a quick escape from those moments of microboredom, as the latest gaming capabilities are integrated into new handsets such as the Motorola T725 (EDGE - Enhanced Data Rates for Global Evolution) and Motorola A835 (UMTS - Universal Mobile Telecommunications System). Motorola's leadership in wireless Java applications, and the ever-expanding bandwidth of such infrastructure technologies as EDGE and UMTS, enables new mobile handsets to have the speed and power to help consumers steal a moment of fun with just a few touches of the keypad. Adding crystal clear graphics, video capabilities, rich colors, and new movement and sound technology, consumers will enjoy a gaming experience so close to reality that they will feel as though they're actually behind the wheel careening through the twists and turns of the Grand Prix.
Motorola's Java applications leadership ensures that consumers have the power to add new games and advanced game levels to their handsets with easy over-the-air downloads. This technology satisfies users' need to personalize their handset with specific games, while simultaneously providing customers an additional revenue channel. The combination of Java technology, advanced network speeds and large color displays ensures that handsets such as the Motorola T725 and Motorola A835 will satisfy the mobile gamers' cravings.
Motorola's mobile experience for consumers is enhanced by the ever-increasing catalog of Java technology-based mobile applications developed through Motorola's newly launched MotoCoder program for developers. MotoCoder is all about supporting developers and promoting innovative open-standards application development. (For more information, visit www.motorola.com/developers/wireless ).
Each of the new handsets announced provides consumers either enhanced or multimedia messaging technology - adding audio, graphic, text and imaging content to short messages. The new Motorola V295 provides consumers the ability to take a picture with the integrated camera, attach a personalized voice message and send it to family and friends. Or if it's a quick note that's needed, the model V295's Instant Messaging (IM) feature provides a quick way to say hello while on the go.
The variety of messaging options continues with the new Motorola A388c, which adds color and new technology to a Motorola China design-team form factor that is already a global crowd-pleaser. The model A388c continues to deliver standard mobile phone offerings with ease and adds worldwide** access to e-mail for up to five different profiles, SMS (short-message service) to send quick notes, group SMS for quiet conferences or IM (instant messaging) for fast chats. The large touch-screen display capable of supporting 65,000 colors of the model A388c makes messaging easy and fun for all.
Digital and Physical Makeover
Motorola has long recognized consumers' desire for personal expression, and the company's design strategy satisfies such desires by consistently taking personalization to new levels. Now consumers can not only change the inside of their phone by downloading wallpaper, ring tones and screen savers, but with the Motorola C350 series consumers can change the outside too, selecting from different shaped exterior housings for a new phone to hold on to every day. Users can also shape their own sounds with the installed MotoMixer, creating instant DJ's able to download and remix MIDI ring tones with ease.
The customization fun continues with the Motorola E380, capable of downloading themes with packaged ringers, images, lights and sounds - making your mobile an audio and visual mirror of you. Activate the model E380's funlights to light up your life when friends call by assigning a personalized color for each. Lights combined with the handset's rich polyphonic speaker and shake-rattle-roll haptics technology creates a heart-thumping, body-bumping, tongue-wagging experience for kids of all ages.
Solutions for All Markets and All Technologies
Motorola's handsets, applications and accessories strategy delivers solutions for all of the world's major technologies - GSM-GPRS (Global System for Mobile Communications-Global Packet Radio Service), CDMA (Code Division Multiple Access), CDMA1X, TDMA (Time Division Multiple Access), EDGE and UMTS. Motorola is a global leader in both CDMA and UMTS. Motorola's strength in CDMA and CDMA1X solutions has fueled market growth in the Americas and ongoing market leadership in China. And, looking to the future, Motorola is expected to be the first of the world's top two handset manufacturers to go commercial with UMTS handsets, having developed the world's de facto and factual first dual-mode UMTS handset, the Motorola A830. When other handset manufacturers backed away from TDMA, Motorola took the long view - a move that has paid dividends with increased market share across all price points in Latin America, placing Motorola in a strong position with consumers as operators migrate their infrastructures to GSM or CDMA.
The Motorola A388c, C350 and V295 are expected to be available in the first half of 2003. The Motorola V600, T725, E365, E380 and A835 are expected to be available in the second half of 2003.
* Network, subscription and SIM card or service provider dependent
** Operates in many major cities and countries where GSM network coverage
and roaming agreements are present.