Advertising and Marketing Opportunities with Odyssey Media Group

Technology

 July 14, 2000
Ericsson's R320 First Mobile Phone To Win WAP Forum Certification

 Ericsson today announced that its R320 WAP mobile phone is the first of its kind to be officially certified by the WAP Forum, the international organization overseeing the development and interoperability of the WAP specification suite.

Although not a product endorsement, WAP Forum certification means that a WAP product meets or exceeds the rigid requirements governing the WAP specification suite. It also means that the certified product may use the soon to be released WAP Certified logo, assuring consumers of the integrity and interoperability of the mobile device.

"The WAP Forum certification program assures consumers top quality WAP devices," says Thomas Carnehult, Strategic Product Manager at Ericsson. Certification means that the R320 is the first WAP phone that is recognized as fully compatible with the WAP 1.1 protocol, providing maximum interoperability with existing WAP proxies and gateways.

The high performance dual band R320 mobile phone was unveiled by Ericsson in September 1999. It features a WAP microbrowser, enabling access to information and services on the Mobile Internet, including weather, traffic and financial market updates, banking, ticketing, positioning and shopping. It also features a calendar, which can be synchronized with a PC owing to the R320's unprecedented support of the open global standard of infrared synchronization, IrMC 1.1. The sleek design, enlarged display, synchronization capabilities and superb WAP functionality have made the R320 one of the most successful WAP phones on the market to date. Ericsson is the leading communications supplier, combining innovation in mobility and Internet in creating the new era of Mobile Internet. Ericsson provides total solutions covering everything from systems and applications to mobile phones and other communications tools. With more than 100,000 employees in 140 countries, Ericsson simplifies communications for customers all over the world.