Advertising and Marketing Opportunities with Odyssey Media Group

Technology

 September 18, 2000
ebookit.com Launches Online Travel Superstore

 Delivering unrivalled real time access to price and instant availability to over 450 airlines, 34,000 hotels, and 45 car rental companies worldwide, Asia's latest online travel site, ebookit.com, launching today in Singapore, takes convenience, speed and transparency to new heights not yet experienced by the globetrotter in Asia.

Powered by the same technology partners as the US airline travel portal ORBITZ and travel megasite _ www.expedia.com, recently voted best travel site in the world by Forbes Magazine, the size and scope of the ebookit.com site is unparalleled in Asia today.

It is interesting to note that expedia.com is powered by the same technology partners as ebookit.com. These include Worldspan, one of the world's leading Airline GDS Reservations systems that also powers Priceline.com in the USA, Datalex, world's leader in Internet booking technology and Pegasus Solutions Inc, the world's leading hotel Internet booking system. Effectively ebookit.com is bringing into Asia online travel technology and service never before seen in the region, taking the standards of online booking to a new level", said Ken Chad, CEO ebookit.com.

ebookit.com is launching first in Singapore, followed by Hong Kong (in English and Chinese) with a major roll-out through its local partners into five other Asian markets in the fourth quarter of 2000.

Unlike other travel sites in Asia, ebookit.com provides ìreal-timeî access to the widest range of deals on air fares, hotel rates, car rental rates, vacation packages and destination information from around the world, all at their fingertips.

The service is unique in instantly matching fares and availability, eliminating the frustration of "great prices but no seats" found on many other travel portals. The site is also unique in enabling travellers to "quick flight search" for offers based on best price as well as build and price their own unique trip, or even enter a multi-leg itinerary, another first for Asia, all at the click of a mouse. The site also gives customers the option to purchase on-line or off-line and provides instant confirmation of bookings.

ebookit.com is working with travel, airline and hotel partners in each local market. "While some travel companies are struggling with their e-commerce strategy, we offer our travel partners an additional independent distribution channel to compete more aggressively in the new world economy. Our partners want to sell their product to the widest possible audiences and we are helping them achieve that goal," said Jonathan Hague, Chief Marketing Officer and Co-founder of ebookit.com.

ebookit.com's booking technology can connect to a wide range of GDS providers as well as ensures compatibility with partner airlinesí computer reservations systems bringing additional benefits to participating partners.

ebookit.com's business model is based upon multiple distribution channels;
- B2C travel site for consumers
- B2B corporate travel booking solution
- WAP real-time flight information (a first in Asia)
- Affiliate Site programme whereby ebookit.com empowers travel agents, ISPs, portals and e-commerce sites with their own private label ëreal-timeí travel solutions

The ebookit.com site caters to the leisure market, frequent travellers and the small to medium business market. ebookit.com will also be launching a full B2B travel product based on the same technology for the corporate travel market, in the fourth quarter of 2000.

Backing the new portal are ebookit.com's technology partners and an experienced management team who come from within the airline, hotel and travel technology industries.

"We are thrilled to partner with ebookit.com in this truly innovative and exciting venture. Exclusive Worldspan Wired technology which will clearly differentiate ebookit.com from rival online booking sites and help the company succeed in this competitive market.î commented Vela McClam-Mitchell, Vice President - Worldwide E-Commerce Business Development for Worldspan.

"We are delighted that ebookit.com are utilising the Datalex ecommerce platform which will provide them with a major competitive advantage in fulfilling the requirements of one of the most culturally diverse markets and the world's fastest-growing region in terms of online customers," said Neil Wilson, CEO, Datalex.

ebookit.com operates its head office in Hong Kong, with a regional office in Singapore.