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 April 23, 2001
British Airways Selects Mercatela To Power Asia Initiative

 British Airways today announced it has selected pan-Asian professional services firm, Mercatela (, to provide creative strategy and design, localisation services and technology implementation for the airline's Asia websites. The announcement was made jointly by British Airways Sales and Marketing Manager East Asia Colin Roy and Mercatela's Co-CEO, Tony Melloy.

Mercatela will work closely with British Airways to integrate online and offline strategies, enabling a unified business strategy and a consistent brand and user experience for all British Airways' sites throughout Asia.

"As a worldwide leader in the airline business, British Airways views its online experience as absolutely critical to its future success. By working with Mercatela in Asia and building upon the expertise we already have in this area, weíll be able to drive product innovation and services, ensure that we offer excellent service to our customers and remain ahead in the online travel arena," said Mr Roy.

"We chose Mercatela because their unique blend of creative flair, strategic guidance, technological expertise, and knowledge of the individual Asian markets is exactly what we require from our interactive agency," said Mr Roy. "They have fielded an excellent team, who approach each challenge from a unique online and offline perspective, to determine the best solution for our business."

"We look forward to working with British Airways and providing tailor-made solutions for each of their online markets in Asia," said Mr Melloy. "We are deploying a dedicated team of creative, strategy and technology experts to deliver a first-class integrated solution, which leverages the power of the British Airways brand, while serving each unique market in Asia."