Advertising and Marketing Opportunities with Odyssey Media Group


 February 27, 2002
Singapore Tourism Board Calls For The Tourism Industry To Go Wireless

 Wireless Applications in Tourism is a new initiative by the Singapore Tourism Board (STB) to encourage local enterprises to explore innovative ways to provide services to visitors to Singapore. Supported by the Infocomm Development Authority of Singapore under the Wired With Wireless Programme, this may soon mean that visitors can access information and services on anything from hotels to attractions via wireless applications such as mobile phones and personal digital assistants (PDAs). To achieve this, the STB is pledging financial support of up to 50 per cent of start up costs.

Mr Patrick Lau, Chief Information Officer of the STB said: ?Consumers today are sophisticated. They want quick access to information anytime and anywhere. They expect personalised services. Many of them carry mobile phones or PDAs and want the power of information at their fingertips. Singapore is in a position to exploit this as we have an excellent telecommunications infrastructure and the know-how to capitalise on this technology.?