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Technology

 December 23, 1999
HONG KONG TOURIST ASSOCIATION WEB SITE HITS THE MEGA MILLIONS

 Webmasters at the Hong Kong Tourist Association (HKTA) have demonstrated their "hitmen" qualities and proven they are right on target with Internet audiences.
Striking gold, the "City of Life" Web site - which has been registering an unprecedented increase in traffic in recent month - was named the Best Public Sector Site in the UUNET/South China Morning Post Business Web Sites of the Year Awards.
The Web site at http://www.hkta.org was also the recipient of the prestigious 1999 PATA Gold Award for "Best Travel Web site in Asia- Pacific."
Coming hot on the heels of recently released figures verifying a staggering 23.8 million hits (1.9 million page views) for November, the Web site has surpassed all prior monthly statistical records.
"We have an extremely user-friendly Web site that allows the public to explore 'virtual' Hong Kong before visiting the city," said General Manager °V Marketing Communications Tony Tse. "The HKTA has struck just the right combination of information, virtual reality, audio and video."
With more than 2,000 accessible database pages, the Web site is currently available in eight languages: Traditional and Simplified Chinese, English French, German, Russian, Japanese and Spanish. Additional languages will added in the near future, including Korean, Italian, Thai, Malay and Arabic.
A key component of the Web site has been the "Millennium" mini-site, launched in May this year, with information resources currently available in five languages °English, Traditional and Simplified and Chinese, French and German ° which registered 3.72 million hits (43,400 page views) in November.
"We have seen significant growth in the amount of traffic accessing the Millennium mini-site and this will continue to increase substantially as we approach the year's end and the biggest global celebration since the launch of Internet," said Mr Tse.
Additional attractions of the Millennium mini-site include activities sponsored by the Provisional Urban and Provisional Regional Council, prizes and games, appealing to "the child in each of us", together with a beautiful" e-card" section.
Other sections of the Web site registering increased traffic include "Hong Kong This Week" (923,000 hits/70,000 page views), the Japan home page (1.95 million hits/40,000 page views) and the Taiwan home page (1.28 million hits/35,000 page views).