Advertising and Marketing Opportunities with Odyssey Media Group


 October 05, 1999

 Apple introduced a family of all-new iMac* computers, continuing the revolution in consumer and education computing that began when the original iMac was introduced just over a year ago. The new family includes iMac, iMac DV (for 3Digital Video2) and iMac DV Special Edition, which comes in a stunning new clear Graphite-colored enclosure. The new models are completely redesigned to be faster, sleeker, quieter, and make accessing the Internet even friendlier. Apple is shipping all three models beginning October 5.
"I'm in love with the new iMac - it's the finest product Apple has evercreated," said Steve Jobs, Apple's interim CEO. 3"Desktop video and AirPort wireless networking are the next revolutionary features for home and classroom computing."
All of the new iMacs feature:
€ Faster Pentium-toasting PowerPC G3 processors;
€ 64MB memory standard, with expansion up to 512MB through an easy to access door;
€ A Rage 128 VR 2D/3D high-end graphics accelerator chip for stunningly realistic gaming;
€ A new sound system designed in collaboration with Harman Kardon which delivers breakthrough quality from a personal computer;
€ New 3slot-load2 CD-ROM and DVD-ROM drives (like those featured in luxury automobiles) which offer greater simplicity and reliability by eliminating the need for a tray;
€ Fan-less operation, resulting in a reduction of noise to half that of competitive products when the iMac is in use, and to below the threshold of most people1s hearing when the iMac is idling;
€ Support for Apple1s revolutionary AirPort wireless networking for fast, wireless Internet access from anywhere in the home or classroom;
€ Dual USB ports, a V.90/56K modem, and 10/100BASE-T Ethernet for fast connection to networks, cable modems and DSL modems; and
€ Even easier connection to the Internet using iMac1s enhanced Internet Setup Assistant and 30 days of free Internet access.
In addition to the above features, both iMac DV models offer:
€ A slot-load DVD-ROM drive, with the added ability to play DVD movies directly on iMac1s high-resolution super-crisp 15-inch display (13.8-inch diagonal viewable image size) and sound through its high-fidelity Harman Kardon sound system. All iMac DV and iMac DV Special Edition models shipped include:
€ Dual 400 megabit per second FireWire ports to connect to high-speed devices such as external disk drives and digital camcorders (over 8 million digital camcorders have been sold to date);
€ Apple1s groundbreaking new iMovie software, which makes it incredibly simple to create your own pro-quality home and classroom movies. iMovie uses iMac1s built-in FireWire port to digitally transfer the video from your digital camcorder into your iMac. Then iMovie lets you easily re-arrange clips, add special effects like cross-dissolves and scrolling titles, as well as music soundtracks and even sound effects. Users can save their movie on iMac1s hard drive, or send it back to the camcorder to make copies on digital or VHS videotape. They can even send the movie to friends and family over the Internet.
Pricing and Availability
The new iMacs are available immediately via Apple Authorized Resellers in the following configurations:
€ iMac: With a suggested retail price of CDN $1,499, iMac runs at 350Mhz, contains 64MB SDRAM, 512K backside cache, RAGE 128 VR with 8MB SDRAM and AGP2X, a 6GB Ultra ATA hard drive, slot load 24x-speed CD-ROM (maximum), a built-in V.90 56K modem, 10/100BASE-T and two USB ports. iMac is engineered to work without a fan, and features a new sound system with Harman Kardon speakers. iMac is available in Blueberry.
€ iMac DV: With a suggested retail price of CDN $1,999, iMac DV has the same configuration as iMac, but runs at 400MHz, has a 10GB Ultra ATA hard drive, 4x-speed slot-load DVD-ROM drive with DVD video playback, two 400Mbps FireWire(r) ports and iMovie software. iMac DV is available in five colors: Blueberry, Grape, Lime, Strawberry and Tangerine.
€ iMac DV Special Edition: With a suggested retail price of CDN $2,299, iMac DV Special Edition has the same configuration as iMac DV, but comes with 128MB SDRAM and a 13GB Ultra ATA hard drive. iMac DV Special Edition is available in a stunning Graphite enclosure.