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Travel Agents

 November 26, 2013
Amadeus Reveals 'Top 3' Business Priorities Of Travel Agents In China

 Amadeus, a leading technology partner for the global travel industry, has revealed the 'Top 3' priorities of travel agents in China, following its recently concluded 'Shaping the future of travel in China 2013' series of workshops held in Beijing, Guangzhou and Shanghai.

Over 300 travel agency customers from across China participated in the event to gain and share insights on China's changing travel landscape, and discuss the challenges present and opportunities available. The travel agents also had the chance to take a closer look at Amadeus technology and gain an in-depth understanding of how Amadeus' products and services could help them increase their revenues while providing superior options to their customers.

A survey conducted at these workshops revealed that the 'Top 3' priorities for travel agents in China include delivering more travel options to customers, getting the right technology to improve their business, and improving their online sales strategy.

China travel agents 'Top 3' business priorities in detail:

1. More content. 69% of attendees surveyed ranked "more choices to meet their needs" as the top expectation they faced from their customers today. This was ranked higher than low prices and top-quality service delivery. With travellers becoming increasingly diversified, travelling for a much wider range of reasons and with different requirements for the travel experience, travel agents today need to be able to cater their offerings to these diverse groups.

2. Investment in technology. Travel agents in China regard pricing pressure from competitors, costs of running the business, and lack of technology to support growth as the top 3 challenges faced by their businesses today. In this climate of challenges paired with opportunities, 93% of travel agents surveyed indicated that technology has the potential to transform their businesses.

3. Zooming in on online sales. Over 90% of travel agents surveyed indicated that online sales were important or very important to their company strategy. However, 48.6% were currently dissatisfied with their companies' online business strategy.

Bart Tompkins, Managing Director, Amadeus China said, "The insights delivered at these exclusive workshops are very valuable to us as we look to develop and deliver products and services that will cater to our customers' needs in China as the market opens. Be it online sales or content, Amadeus is well-geared to deliver the best solutions that will meet the specific needs of travel agents here in China.

Tompkins added, "China is arguably one of the fastest-growing and most important markets for travel in the world today, and travel professionals here are now recognising the importance of investing in technology to capture growth and take their business to the next level. We look forward to working with our Chinese customers to deliver customised solutions that are tailored to ensure the success of their business."