|June 12, 2014|
China Travel Service Gains Competitive Edge With Amadeus Technology
|Amadeus, a leading technology partner for the global travel industry, and China Travel Service (Hong Kong) Limited, one of the largest travel agencies in Hong Kong, today announced a strategic partnership that will see Amadeus provide China Travel Service and its affiliated companies with customised IT solutions.|
Yeung Chi Kwan, Business Director, Hotel Reservation & Ticketing Centre, China Travel Service (H.K.) Ltd said, "We chose Amadeus not only for their expertise and the strength of their technology, but also because of their partnership philosophy. This combination ensures that the solutions we receive are tailored specifically to our needs and support our broader business vision."
"The traditional travel agency business has become more challenging, and we face stiff competition from direct suppliers as well as online channels. By evolving our technology, we can adapt to these challenges to facilitate future business growth. We see Amadeus as instrumental to transforming our business operations and improving efficiency," he added.
China Travel Service will benefit from an extensive suite of Amadeus e-commerce, online solutions and front office solutions at all their travel agency offices in Hong Kong. These solutions will allow China Travel Service to benefit from:
1. Enhanced access to the online travel market through a bespoke B2C online solution that will help the company reach a wider range of customers through a 24/7, always on, distribution and sales channel.
2. Access to a greater range of travel content via a bespoke front-end retailing application, with tools designed to speed up search, booking, and sales processes. Manual tasks will now be automated, boosting productivity and giving the company more time to provide value added service to customers.
3. The most comprehensive low fare search solution in the global online travel market with Amadeus Master Pricer. Customers will have more choice and an easy-to-use online tool that aids their decision making process.
Mr Louis Lee, General Manager of Amadeus Hong Kong commented, "Amadeus is thrilled to be partnering with China Travel Service, a well-established travel agency in Hong Kong. Not only are they recognised as industry leaders in the travel market, they also understand the importance of embracing next generation technology solutions to maintain their position as leaders in their field. We remain committed to delivering technology that is designed specifically for the unique needs of our customers, whether in Hong Kong and across the Asia Pacific region."
Mr Leon Herce, Vice President, Distribution Commercial, Amadeus Asia Pacific, said, "This is a major milestone for us, demonstrating our investment and focus on delivering technology that is critical to the evolving needs of today's travel agencies. We look forward to helping China Travel Service continue their success and ability to serve travellers in Asia Pacific."
With over 85 years of industry experience, China Travel Service is one of the leading full-service travel agents in Hong Kong, covering services from package tours; selling air, train and ferry tickets, visa processing to theme park tickets.