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Travel Management

 August 03, 2010
STR Global Expands Presence In Asia

 STR Global, a provider of market information to the global hotel industry, has announced expansion of its Asia Pacific operations with a presence in Tokyo as of 1 August 2010. "The appointment of Megumi Ishida to focus on the Japanese market strengthens our existing footprint of representation in Singapore, Beijing, Jakarta and Sydney", explained Jonas Ogren, area director of STR Global Asia.

The introduction of STR Global's data recruitment efforts in Tokyo, a collaboration with Deloitte Tohmatsu FAS, comes at a time when the performance of the Japanese hotel market is sluggish compared with the region as a whole. The June STR Global Asia Pacific Hotel Review shows Japanese year-on-year growth in revenue per available room (RevPAR) of 7.1 percent for the year-to-June 2010. This is below the 20 percentage plus performance for the Asia Pacific and northeastern Asia* regions. Additionally, year-to-date performance for the major Japanese cities of Tokyo & Osaka is mixed. Whilst both cities outperform the national average in terms of occupancy, as seen in the chart below, the average daily rate (ADR) for Osaka of -2.8 percent is considerably below the national average of -0.2 percent, and yet Tokyo is significantly above with 6.2 percent.

"We are delighted with our cooperation with Deloitte and with the development of our data recruitment effort, which will allow us to deliver more comprehensive market data and benchmarking to the important Japanese market", said Elizabeth Randall, managing director of STR Global. "We intend to build on our current growth in the country by increasing our presence in Tokyo (40 properties) and Osaka (25) respectively and expanding well beyond these two cities".