G.D.S. / C.R.S.
|July 23, 2013|
Brazilian Hotel Chain Selects eRevMax For Maximising Online Revenue
|Bourbon Hotels & Resorts, one of the major hospitality players in Brazil, has signed up eRevMax to increase their online business penetration and revenue. Ten properties will be using RateTiger Channel Management solution for managing inventories across their online distribution mix.|
RateTiger Channel Manager will help Bourbon Hotels & Resorts to increase online sales by ensuring real-time room availability across all distribution points through automatic adjustment from pooled inventory. All reservations made on these distribution channels will be captured and available inventory will automatically be redistributed helping the hotels push even last-room availability thus ensuring maximum occupancy. They will also take advantage of eRevMax's superior connectivity to leading global and regional distributors including OTAs, Tour Operators and Wholesalers to reach out to new markets as the country gets ready to host millions of tourists for the upcoming 2014 FIFA World Cup and the 2016 Summer Olympics.
"RateTiger will help Bourbon Hotels & Resorts have complete control over revenue management. They will be able to identify the best producing websites, while also improve the relationship with channels that have a lower commission. They can diversify their product offerings by creating new room-types and packages to cater to needs of a wider audience, which will have a positive impact on hotel bookings," said Jan Murza, VP Sales for Americas at eRevMax International.
Online travel is growing at over 18% in Brazil, and expected to cross USD 20 billion by 2014, as the leisure tourism sector gets a huge boost from international tourist visiting the country for the FIFA World Cup. By leveraging the flexibility of RateTiger's solution, Bourbon Hotels can maximize its revenue opportunity and reduce its distribution costs by quickly and efficiently increasing its distribution reach. RateTiger, by eRevMax, is a fully integrated channel management and connectivity solution that entirely automates the connection between hotel inventory systems and distribution channels, regardless of business model, connectivity type or geography.
Bourbon Hotels & Resorts
The Brazilian way of hospitality. Much more than a concept, this is the main philosophy for Bourbon Hotels & Resorts. With fifty years of history, Bourbon is very proud to be the leader in its hotel category. This recognition is only possible due to the entrepreneurship of their founders, always caring for the best quality in their products and services, as well as the constant development of their professionals. The company's growth is not the result of luck. Throughout its existence Bourbon has proved that it is possible to expand with quality and stability. From the Bourbon coffee seeds that originated this family business (and gave name to their properties), to the eleven hotels around several towns in the country, Bourbon Hotels & Resorts keep offering the highest quality services that match the international standards, developing and consolidating successful partnerships, to always offer the best to their guests, without forgetting their main mission: delivering satisfaction to the customers through hospitality in the best Brazilian way.