Hotels & Resorts
|January 04, 2013|
Inkaterra, Peru Included In 2012 Harvard Business School Case Collection
|Inkaterra, Peru's leader in sustainable tourism and conservation, has been selected as a featured case study in the Harvard Business School's 2012 Case Collection. Led by Diego Comín, Professor at Harvard Business School, the case study was based on Inkaterra's unique business model, leadership in ecotourism and growth strategies. |
"It's a great accomplishment for Inkaterra to be included in such a prestigious case study collection," says José Koechlin, CEO/Founder and Chairman of Inkaterra Hotels.
"The team at Inkaterra is passionate about improving our environment, and this recognition is a testament to our continued dedication."
Key highlights from the study included Inkaterra's training of locals about ecological conservation, Peru's current successful economic situation and the country's social stability. During the study, Harvard Business School sent 51 students from its immersion program to learn about Inkaterra and the importance of ecotourism.
Inkaterra is a Peruvian organization that celebrates 37 years of experience in sustainable tourism initiatives. It focuses on preserving and rescuing Peru's geography, nature, customs and cultures and sharing them with the world. Since 2011 Inkaterra holds the Rainforest Alliance Verification in Sustainable Tourism, and the company is also winner of the Relais & Châteaux 2013 Environment Trophy, the 2012 Tourism for Tomorrow Award for Conservation, the 2012 Green Choice Sustainable Tourism Award, the Latin American Travel Association's (LATA) 2012 Award for Sustainability, and was second place honoree at the Educational Travel Community's (ETC) 2013 Responsible Tourism Showcase. In 2013, Inkaterra will open Inkaterra Hacienda Urubamba, an 11-room contemporary hacienda-style hotel located in Peru's Sacred Valley. The company currently operates Inkaterra Machu Picchu Pueblo Hotel, named by Travel+Leisure magazine as one of the "World's Best Hotels" since 2010 and in Conde Nast Traveler's "Gold List" 2010-2012; Inkaterra Reserva Amazonica, located on the Madre de Dios River, in southern Peruvian Amazon rainforest and a pioneer of conservation and sustainability in Peru; Inkaterra La Casona, an 11-suite boutique hotel in the historic city of Cusco, first and only Relais & Châteaux hotel in Peru; and two recently launched boutique hotels El MaPi in Machu Picchu Pueblo and Hacienda Concepcion in the Amazon, under the affordable brand 'byInkaterra.' Inkaterra has an alliance with the NGO Inkaterra Association (ITA) through which the company's profits areinvested in research, conservation, educational and social development programs.