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 August 02, 2011
The 2014 FIFA World Cup Will Generate 183 Billion Reais To Brazil's GDP

 Embratur, the Brazil Tourism Board, estimates that the 2014 FIFA World Cup will generate close to 183 billion Reais (over 115 billion US dollars) as Brazil expands its economy and growth in its tourism and infrastructure sectors in preparation to host one of the world's largest sporting events.

"The Brazilian Government has put all possible measures in place to ensure a successful FIFA World Cup whose legacy will last for years to come," Flávio Dino, president of Embratur, the Brazil Tourism Board said. "The country has developed a clear timeline and strategy that will deliver an unforgettable World Cup experience for all."

In order to sufficiently meet the demand of the flood of visitors expected to arrive in Brazil leading up to the World Cup (7.2 million tourists are expected to flock to Brazil in 2014), a nationwide investment is being made by both the public and private sectors. The total investment is expected to reach 33 billion Reais (20 billion US dollars): 22.5 billion provided by the Federal Government and the rest by private investors.

These investments by the public and private sectors, which currently total 5 million Reais (over 3 million US dollars) per year, will increase to nearly 8 million Reais (over 5 million US dollars) per year by 2014. Official projections show that, during the 2014 FIFA World Cup, about 600,000 soccer fans from around the world will arrive in Brazil.

In addition to the economic growth expected, the significant impact on Brazil's economy will likely result in long-term investments and advancements for the tourism industry (hotels, professional hospitality training programs) and the country's infrastructure (airports, roads, public safety).

"Brazil is making good progress in its preparations," Dino said. Currently the government is in its third stage of planning for the World Cup, which includes investments in aviation, port, airport development and public transportation within the 12 host cities: Belo Horizonte, Brasília, Cuiabá, Curitiba, Fortaleza, Manaus, Natal, Porto Alegre, Recife, Rio de Janeiro, Salvador and São Paulo."

Tourism Sector Development

One area that Brazil is actively developing and investing in for the tourism industry is training programs for tourism professionals. The "Host Well Cup" and "Hello Tourist" -- two new programs currently being developed by Brazil's Ministry of Tourism -- aim to train and prepare professionals for the influx of expected visitors leading up to 2014.

The "Host Well Cup" program will help professionals to better accommodate and meet the international standards of hospitality throughout different areas that impact tourism (hotels, transportation, culinary). This program is Brazil's Ministry of Tourism's primary focus -- in which they are investing over 315 Reais (about 200 million US dollars) -- and aims to train more than 360,000 tourism professionals by the end of 2013.

The "Hello Tourist!" initiative will teach professionals and students English and Spanish to help better communicate with tourists. Approximately 80,000 professionals and students are already enrolled in the twelve cities that will host the World Cup games.

Economic Growth

The course of the World Cup across the country will also strongly impact and reactivate the local labor markets. The expectation in terms of job creation predicts that the 2014 World Cup will create 330,000 permanent jobs and another 380,000 temporary jobs.

In addition to job growth, it is also predicted that the spending on goods and services by Brazilian families will increase by about 5 million Reais (over 3 million US dollars) leading up to the World Cup.

Beyond the specific investments and economic returns expected from the increase of tourists to Brazil, the 2014 World Cup also opens a window of exposure for Brazil and South America (it has been 33 years since the World Cup was last played in South America and the 2016 Olympic Games will mark Rio de Janeiro as the first Latin American city to host the event). People from all across the world will be able to see the continued progress and development the country has made in preparation for the World Cup and will also be exposed to the natural beauty, cultural warmth and genuine people of Brazil.