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January 25, 2001
Globalization Trend Drives Need For Accurate Translation Protocols

Recently Pepsi's slogan, "Come Alive With the Pepsi Generation" was translated into "Pepsi Brings Your Ancestors Back From the Grave" in Chinese. Hunt-Wesson introduced its Big John products in French Canada as "Gros Jos" before finding out...
December 19, 2000
Globalization Is A Race To The Top, Not To The Bottom

In a letter in today's Financial Times, ICC (International Chamber of Commerce) Secretary General Maria Livanos Cattaui exposes the myth that globalization is a 'race to the bottom' and points out that countries with high labour standards a...

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