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 April 12, 2005
Matrix To Launch New Ground Transportation Solutions At ITM Conference

 Matrix, an innovative new ground transportation company, launches this week at the Institute of Travel Management's annual conference in Birmingham. Matrix, which will offer highly creative ground transport solutions, is the brainchild of Matthew Hassell, former Managing Director and co-founder of Burgundy Global. The company will start operations from May, initially bringing some 250 vehicles into London and the South East. Matrix will also offer a network of global affiliates in some 400 cities.

Its emphasis will be on service delivery -- focusing on driver training and retention, backed up by a state-of-the art IT platform to offer individuals and corporate clients a true 'desktop to car' seamless service.

A highly experienced management team has been formed to run Matrix, which will have its head office in West London. Mark Sheffield, as General Manager, brings 15 years experience in ground transportation with particular expertise in maximizing use of IT and web-based IT tools in both operations and service delivery. Mark was formerly General Manager of transport company, the Anderson Young Group, heading some 90 staff. He developed the strategy; won major corporate accounts and increased the usage of the website by 500%. Mark also pioneered London's first executive car service as joint Managing Director and Shareholder of Elite Passenger Services.

"The market is ready for new professionalism," says Hassell, who will be announcing details of Matrix's backers at the end of this month. "I can promise you, the industry will sit up and take notice," he adds.

As an authoritative voice at travel seminars on ground transportation on both sides of the Atlantic, Matthew Hassell was tipped by Business Travel World Magazine as one of 10 leading executives to watch for in 2005 (January issue). As co-founder and Managing Director of Burgundy Global, Matthew was responsible for strategic development, as well as sales, marketing and account management. He set up the business in 1999 and achieved growth in excess of 300% in five years, despite a global recession in travel. During his time at Burgundy he built up a global network of 200-plus affiliates and completed four acquisitions. Matthew has 15 years experience in the industry, initially with London Executive cars and then as Managing Director/owner of Safe and Secure Carriage Ltd.

Also on the Matrix board is Tom Stone, Managing Director of Sirius Management, who contributes 20 years of travel industry experience -- 15 in corporate travel procurement. Stone has worked as global travel Manager for SmithKline Beecham, followed by senior posts at Seagram and Universal Music International. He established Sirius in 2003 to provide outsourced travel management to corporations, as well as project-based consultancy. Tom is currently Chairman of the Institute of Travel management.

Matrix is celebrating its launch by sponsoring ITM's gala dinner at the Belfry on the evening of Thursday, 14 April.