Advertising and Marketing Opportunities with Odyssey Media Group

Car/Limo Rentals

 May 11, 2007
National Car Rental Offers Online Auctions in France

 Demonstrating its innovative approach to vehicle rental, National Car Rental has launched a unique online auction facility in France, giving travellers access to great rates for weekend rental throughout the country.

Every Thursday, from 08:00 to 13:00, the auction website offers the facility to customers to bid for rental from a large selection of cars. The lowest bid starts from €5 for a Citroën C1 for a weekend of 2 or 3 days. For a more prestigious vehicle, such as a Citroën C6 or BMW 320 D, the lowest bid starts at €25 per day. Customers can bid up to the deadline of 13:00 every Thursday to be in with the chance of getting a great deal at any of the 300 National locations across France. When the auction closes, the highest bidder is informed so that they can complete the reservation and prepay.

Rebecca Madden, Director, EMEA Corporate Marketing at National comments, "At National we are committed to providing an innovative service and the French online auction proves this. It's a great way for our customers in France to find a deal and rent at the weekends. It has already proved to be a big success, with over 2,000 bidders since it was launched at the end of last year. Indeed, the auctions have been so successful that visits to the French website have increased by as much as 30% every Thursday."