|June 26, 2007|
Hertz Named As Most Trusted Car Hire Brand In The UK
|Hertz has been named the most trusted car hire brand in 2007 by the UK's highest selling monthly magazine, Reader's Digest. The annual research study, which started in 2001, identifies the most trusted brands across 38 different product categories. More than 1,900 British Reader's Digest subscribers completed the survey to identify, amongst others, their most trusted car hire company, food retailer and pain reliever. Hertz takes its place alongside other winning brands such as Boots, Lloyds TSB, Nokia, Dell and Apple. |
A consistent pioneer in car rental, Hertz has introduced a number of initiatives including the Fun Collection, Prestige Collection and Green Collection to give customers choice in the type of vehicle they wish to rent. There are also a number of extras available, such as Hertz NeverLost satellite navigation systems and Hertz Entertainment in-car DVD players.
Neil Cunningham, general manager at Hertz (UK) Ltd, commented: 'Being rated the most trusted car hire brand by Reader's Digest is testament to our employees' constant efforts to offer an exceptional level of customer service. This accolade encourages us to continue to innovate and extend the product and service choices we offer.'