|July 31, 2007|
Hertz Scoops ARC Europe's 'Best Partner' Accolade
|Hertz has scooped the 'Best Partner' honour at the ARC Europe Annual Awards for outstanding performance as a business partner in the promotion of Show your Card! (SYC). Voting was undertaken by the pan European account managers of the programme. |
The 12 European partners in the SYC programme were listed for the award. Hertz took the top spot, as the account managers felt the car rental company was most supportive and provided them with marketing, promotions and incentives assistance. This support helped them to effectively promote benefits to their members.
ARC Europe is a Europe-wide association with approximately 32 million members, which manage requirements if members break down when abroad. In the UK, AA members automatically become members of ARC Europe. SYC is ARC Europe's benefits programme, which provides a number of money saving deals and special offers.
John Andrews, Hertz director of associations, GSA & Middle East, said: "Hertz is very pleased to win this accolade. We have been working hard to ensure we offer a strong benefits proposition to ARC Europe members. It is important to provide effective support in order to ensure these programmes work well, and it is wonderful to be recognised for our efforts."
Jean-Philipe Robyns, director of marketing for ARC Europe SYC, commented: "This award recognises just how much effort Hertz has put into ensuring its association with the SYC programme is a success. It is a great example of how two companies can work together to provide value-added benefits to customers."