|December 03, 2007|
Najd Rent A Car Boosts Fleet of Luxury Cars In UAE
|Najd Rent A Car, one of the UAE's leading car rental companies targeting the high-end market, has announced that it has recently acquired a new warehouse facility to accommodate its newly expanded fleet of top-of-the-line cars that cater to high-profile dignitaries and other VIP clients.|
The move is part of a new strategy implemented by Najd Rent A Car to intensify its expansion initiatives and upgrade its programs to meet the growing number of elite clients in the UAE. According to recent statistics, the car rental market in Dubai has increased 20 per cent in 2007 as most business visitors prefer to rent rather than buy a car, while the number of corporations opting for car rental solutions has also increased.
"The car rental industry within the UAE is witnessing exponential growth, mainly as a result of the country's booming tourism sector and the prevalence of short business visits. We have been able to capitalise on these favourable conditions as our company offers luxurious high-end cars that fit the requirements of businessmen, VIPs and royalties visiting the country," said Omar Al Kasem, Operations Manager, Najd Rent A Car.
"Furthermore, we are poised to add 30 new luxurious cars to our fleet within the year as we expect a further surge in demand," Al Kasem added.
The arrival of the new luxury cars, which include Maybach, Mercedes, BMW, Audi and Range Rover models, is predicted to improve Najd Rent A Car's penetration in the high-end market, especially as a larger warehouse has also recently been acquired, which has given Najd Rent A Car more flexibility to implement future expansion initiatives in other high-growth segments.
Najd Rent A Car's expansion program has been boosted by the addition of a new business centre and a new investment partner, which helped the company recently become a limited liability company. Najd Rent A Car, which was established in 2000, has also initiated a number of complementary initiatives, including a new website (www.albaselgroup.com), to improve its market visibility.