|September 19, 2001|
Budget Appoints Master Franchisee For The Canary Islands
|Budget Rent a Car International has appointed Direct Cars as its first master franchisee for the Canary Islands, effective 1 September 2001. Terry Clark, vice president, franchise management - EMEA at Budget Rent a Car International commented: "This will be the first time that the Budget brand has been directly represented in the Canary Islands. The appointment of Direct Cars therefore represents a significant step in our franchising strategy for Spain and establishes a strong platform from which to continue negotiations for further expansion and improved customer service. Direct Cars was selected for its expertise in handling international inbound car rental reservations and associated businesses in the travel trade."|
David Smith, managing director of Direct Cars said: "Apart from the extensive support we have received during the short period we have been servicing inbound business on behalf of Budget, one of the key deciding factors for us taking on the master franchise in the Canary Islands was the availability of comprehensive on-line training, saving us the considerable cost of sending staff to the UK or mainland Spain. We are proud to be part of the most successful car rental franchise operation."
Direct Cars was formed in 1994, initially renting vehicles in the southern resorts of Tenerife. In 1999, the company began expanding throughout the Canary Islands to service high volume tour operator business.