|June 22, 2004|
Alamo Announces New Partnership In Iceland
|Alamo Rent A Car is heading to the land of the midnight sun as it announces its new partnership with one of Iceland's largest vehicle rental companies, Höldur ehf. - Bilaleiga Akureyrar. As part of Alamo's ongoing expansion across Europe the new locations will enhance its offering to leisure travellers.|
Höldur ehf. has been supplying rental cars in Iceland for over 30 years and currently has 9 rental locations nationwide. The largest branches are in Reykjavik, Iceland's capital city and at Keflavik International Airport to welcome visitors as they land.
With a fleet of around 300 vehicles to choose from, Alamo customers will be able to enjoy the beauty of Iceland in anything from small economy cars through to 4 wheel drive jeeps. Alamo also offers 9-15 seat minibuses, 4 wheel drives and some luxury vehicles for those who want to travel in style.
Sally Hinds, Marketing Director for Alamo Rent A Car, comments, "Iceland is becoming a popular tourist destination for travellers looking for something different. The Icelandic economy has been expanding over recent years and the growing leisure market means this is an important move that holds great potential for the Alamo brand."
"This is an exciting opportunity for Alamo and we look forward to working with our new partner to provide the growth in leisure travellers with the quality rental experience they have come to expect from us all over the world."