|October 22, 2004|
National Car Rental Adds Value To Hotelmark Loyalty Club Members
|As part of a new partnership National Car Rental is offering a special car rental rate for all bookings made by members of selected hotel loyalty clubs operated by Hotelmark. The launch promotion is aimed at selected hotel loyalty club members for European hotels who will be able to take advantage of this offer, bringing great value car rental from now until March 2005. |
Hotelmark has built an impressive portfolio of partners including hotels from such groups as Starwood, Marriott, Intercontinental, Mandarin Oriental and Hilton. Hotelmark's loyalty concept creates an exclusive membership club that offers the hotel and its facilities to the surrounding local community and regular guests. Enrolling members receive certain hotel privileges such as complimentary meals and preferential room rates in exchange for an annual fee.
Ron Santiago, Vice President International Sales & Marketing for National comments, "National has a global network with a wide range of vehicles, ensuring members of Hotelmark's loyalty clubs can book the right vehicle for their needs at great rates. This relationship with Hotelmark is a reflection of National's ongoing commitment to develop affinity and partnership deals to bring a quality rental service to travellers around the world.
After this initial trial period we hope to extend our product offering and benefits to complement those offered by Hotelmark's partner hotels."
Christophe Lukundula, Director of Operations for Hotelmark Europe says, "We aim to bring valuable membership benefits in all of the Loyalty Clubs we operate. The schemes are designed to constantly enhance the revenue stream and market exposure for our clients which are some of the most prestigious hotel groups in the world. National Car Rental's expanding network and commitment to customer service complements Hotelmark's desire to efficiently market our partner-Hotels, year after year, in their local community."