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Hotels & Resorts

 November 02, 2015
Lily & Bloom, A New Boutique Property, Opens In Tel Aviv's Cultural Center

 Lily & Bloom, a stylish, new boutique property housed within a restored 1930's Bauhaus architecture-style building, has officially opened in Tel Aviv on the crossroads of Neve Tzedek, the city's uber-chic original neighborhood founded in 1877, and the bustling Allenby Street.

Lily & Bloom presents an architectural reiteration of Tel Aviv past and present. The property was originally unveiled in 1935 by renowned architect Alexander Friedman, a native Transylvanian who constructed the building in the International and Bauhaus architectural-styles, and which originally housed one of the first banks in Israel.

Lily & Bloom features 22 meticulously designed rooms with an acute focus on interior design and furnishings, boasting hand-sourced tables, couches, lamps and design pieces from Israel, France and Italy. Guests of Lily & Bloom can reserve one of four room types varying in size according to their specific needs - including the Concept Room, Classic Room, Superior Room and Deluxe Room - each replete with original, white-clad color palettes, Carrera-floored bathrooms and traditional and tech-savvy amenities, including complimentary, high-speed WiFi.

Entering the hotel, guests will witness a grand lobby with a curving, symmetrical terrace leading up to the hotel's second floor. The metal profiles, reinforced concrete, nursery windows, columns and wide openings in the walls of the lobby are an ode to the original international style inspiration while still manifesting themselves in a fresh and sleek manner.

In addition to its grand lobby and sleek rooms, Lily & Bloom includes a hotel bar and dining space located within the lobby, as well as an outdoor, fauna-filled patio, offering a finely tuned list of wines and spirits and daily farm-to-table breakfast with a delectable display of fresh salads, egg dishes, fish, cheeses and dairy products all sourced from nearby farms in Israel.