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Hotels & Resorts

 February 02, 2016
Worldhotels' Strategic Initiatives For 2016 Focus On Hotels' Individual Stories

 Worldhotels gives an outlook on the group's three core strategic initiatives for the upcoming year 2016. Under the umbrella of 'Tell your Story', all initiatives will focus on opportunities enabling Worldhotels affiliate hotels to better position themselves in the marketplace through further strengthening each hotel's individuality:

'Start with Why': With the program 'Start with Why', Worldhotels will encourage all affiliate hotels to go through a process to discover the hotel's individual "why" (Why are guests staying at the hotel?) and tell their personal story. Each hotel's differentiation will be integrated as a unique narrative selling point into operations, service delivery and sales and marketing resources.

World Online: Since the online world is becoming more complex with Online Travel Agencies (OTAs) and non-hotel accommodation offerings, it is even more important for hotels to develop cost-effective online solutions and digital sales and marketing strategies. World Online represents an investment to strengthen Worldhotels' digital marketing capabilities and provides expert advice at every stage of the reservation cycle to drive additional direct bookings to hotel members.

The Co-operative: In 2016, Worldhotels has set aside a fund to support groups of hotels willing to invest in co-operative sales and marketing programs. Worldhotels will be able to provide executive as well as financial contribution for those initiatives worldwide under the banner of 'Stronger Together'.

Besides the three core strategies for 2016, the organization will launch two new programs: The Worldhotels Nin Hao Guest Program and World Luxury. The Worldhotels Nin Hao Guest Program will enable hotels to better understand the increasing Chinese traveler market and how to manage and capitalize on additional revenue opportunities through unique approaches at the hotel level. World Luxury represents a program aimed to support and attract individual luxury hotels as well as luxury consumers to Worldhotels through highly targeted sales and marketing activities in the luxury sector.

Worldhotels unveiled its three core strategic initiatives for 2016 during the Worldhotels Annual Conference held at the Grand Elysée Hamburg. Established in 1971, the Worldhotels Annual Conference has become invaluable to the group's hotels by not only providing local and global market travel industry updates and insights into market trends, but also offering opportunities and solutions. Every year, the Annual Conference is held at a different location and kicks off the new business season. This year, more than 350 hoteliers, sales representatives and industry experts from all over the world participated at the event.