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 February 09, 2016
MCI Achieves 2016 Superbrand Status; MCI Middle East Receives Title For The Third Consecutive Year

 MCI Middle East has been awarded with the 2016 Superbrand title for the third year running by the Superbrands Council in the United Arab Emirates.

Superbrands is widely recognised as the worldwide independent authority and arbiter of branding excellence, which operates in 85 countries globally. Its annual branding awards programme selects elite brands in all categories nationwide before being shortlisted. A judging panel of Superbrands Council members and brand management representatives then choose the winning brands that meet the strict Superbrand criteria.

MCI's latest achievement illustrates its commitment to activate brand solutions and deliver business results to clients in the Middle East region and worldwide.

"We are really proud and honoured to be recognised as a Superbrand for the third consecutive year," said Ajay Bhojwani, Managing Director of MCI Middle East. "It would not be possible without the effort, dedication and commitment from our team on the ground.

"It is a testament of the trust and belief that our customers have in us, illustrating that we are continuing to drive industry best practices and high quality services to support our clients in achieving their business objectives. We look forward to working on maintaining this status in the future, and assuring new and existing customers and partners of our integrity and best practices," he added.

The MCI Middle East team, with more than 70 employees, is based in two offices in Dubai and Abu Dhabi covering operations in the Middle East North Africa region.

It delivers a range of services including professional congress organization, association management, meetings and events.