Advertising and Marketing Opportunities with Odyssey Media Group


 February 23, 2016
Thanks To IFEMA, Madrid Ranks Number One In The Organisation Of International Trade Fairs

 With a national share of 50%, Madrid will be holding 45 Trade Fairs that are catalogued as international by the Ministry of Economy in 2016. Of these, 38 form part of IFEMA's official schedule of events, helping to make the Capital an international benchmark for business tourism.

With a total of 150 fairs being held in the Region in 2016, Madrid has gained considerable weight as an international benchmark for business tourism, concentrating as it does a 50% share of all the international trade fairs that are due to take place in Spain this year, according to the listing that the Ministry of Economy issues every year through the Secretariat of State for Trade. This position has been comprehensively reinforced this year by a 14% growth with respect to the previous year (36%) that has opened up an important gap between Madrid and Barcelona which is in second place with 25% and Valencia, which represents 10% of the total.
Madrid will host no less than 45 international trade fairs this year, of which a total of 38 form part of IFEMA's official schedule of events. Of these, 36 are organised by the Trade Fair Institution of Madrid. Barcelona comes next, with a total of 19 international fairs; Valencia, with 8; Zaragoza and Bilbao, each with 3, and the rest are divided between Vigo (2), Orense (2), Lerida (1), Valladolid (1), Silleda (1) and Seville (1).

As a result, for yet another year, IFEMA leads the field as far as international trade fairs are concerned, making a decisive contribution to ensuring Madrid's place as the leading, best-known and most prestigious international trade fair destination. It is worth noting how IFEMA's official schedule for 2016 has kicked off with one of its most international events, FITUR, which took place recently. With 165 countries occupying stands, participation this year set new records; its leadership as far as the Latin American tourist market is concerned is clear, with 42 countries being officially represented. The African market is also to the fore, with 44 participating countries from that continent. Other major industrial events will follow in the wake of FITUR, among which special mention should be made of the International Contemporary Art Fair, ARCO Madrid, whose forthcoming edition will attract the participation of 72% of international galleries, or FRUIT ATTRACTION, which in only 6 editions has become one of IFEMA's largest international fairs.

In what is a new development in 2016, the Ministry of Economy has granted international character to two other fairs organised by IFEMA: PROMOGIFT, the International Promotional Gift Fair and MADRID GAMES WEEK, both of which join the long list of events that are already catalogued as international.