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Travel Management

 November 10, 2015
CWT Explores How Personalization Could Change The Future of Business Travel

 Carlson Wagonlit Travel (CWT), a global leading travel management company (TMC), and Siegel+Gale, a leading brand strategy and design firm, have teamed up to explore what personalization could mean for business travel in the future.

A new article and film bring to life the various tools and technologies that could transform the corporate travel experience, taking it from mass-market to markets of one - a term coined for a level of personal preferences and service which is exclusive to one person. CWT's previous research* suggests 67 percent of travel managers consider personalization a high priority and 87 percent believe customized offers could have a positive effect on traveler satisfaction.

The article highlights key trends, including advanced real-time networking, smart travel profiles (which capture every aspect of the travelers' personal preferences) and interactive "bleisure" offers, all of which add value to the travel experience to create a seamless personalized trip.

Peter Ashworth, CWT's senior vice president for Central and Eastern Europe, who spoke at GBTA Europe, said: "Over the past decade, TMCs have shifted from simply providing travel bookings to developing personalized travel solutions. The demand for ever-increasing personalization comes from the new generation of tech-savvy travelers, and that demand will only grow. Personalization is our industry's future, so we all need to understand what it is and how to deliver it. That education is exactly what this video provides."

Ashworth added: "For CWT, personalization is about always being with our customer, whether they're a traveler on the go or a travel manager based in the office. It's about delivering real-time data, insights, offers and meaningful analytics which are relevant and important to them."

The film depicts a day in the life of two travelers and a travel manager and is available on CWTs YouTube channel.

*Taken from 2015 CWT TMI study Faster, smarter, better?


CWT is a global leader specialized in managing business travel and meetings and events. CWT serves companies, government institutions and non-governmental organizations of all sizes in more than 150 countries and territories. By leveraging both the expertise of its people and leading-edge technology, CWT helps clients derive the greatest value from their travel program in terms of savings, service, security and sustainability.