|December 13, 2002|
Avis "Tries Harder" To Support Make-A-Wish Foundation
|Beginning December 13th, Avis Rent A Car System, Inc. will help drive children's wishes through a national campaign to support the Make-A-Wish Foundation. The new promotion is the first of its kind since Avis became the official rental car company of the Make-A-Wish Foundation this past summer. The Make-A-Wish Foundation grants the wishes of children with life-threatening illnesses to enrich the human experience with hope, strength, and joy.|
Running through February 13, 2003, the promotion asks customers to upgrade their rental by selecting a premium or luxury vehicle from the Avis "Wish List," featuring vehicles like the Cadillac DeVille and Buick LeSabre.
For each paid rental upgrade, Avis will donate $1.00 in credit to a special fund set up to provide free car rentals to the Make-A-Wish Foundation. Customers will be prompted at point-of-sale to participate. The promotion will also be featured prominently on the Web sites of the Make-A-Wish Foundation (www.wish.org) and Avis (www.avis.com).
The campaign underscores Avis' annual commitment to the Make-A-Wish Foundation. As the "Official Rental Car Company" for the national organization, Avis provided more than $300,000 worth of free and discounted rentals over the past year to families needing transportation to help make their wishes come true. Avis employees at facilities nationwide get involved personally by making sure that the children and their families are given extra attention and send-offs.
Avis' support goes a long way toward defraying costs associated with wishes involving travel, which represent approximately 62 percent of the more than 10,000 wishes granted by the Foundation annually. "This Make-A-Wish partnership highlights Avis' dedication to the communities we live and work in," said Scott Deaver, executive vice president of marketing for Avis. "We're proud to do what we do best - take the stress out of travel -while we help drive the wishes of children and their families."
"We are overjoyed at Avis' corporate commitment to the Foundation," says Paula Van Ness, president and CEO of the Make-A-Wish Foundation of America. "Avis' contribution illustrates an amazing sincerity and generosity among its employees and customers - one that will result in the granting of wishes to precious children."
The Avis "Wish List" promotion is the latest Avis Cares About Community initiative. Each season, Avis highlights a charity it supports with a special offer for customers.