|December 09, 2004|
Avis Is First Car Rental Company To Receive TRUSTe Privacy Seal
|According to Forrester Research, U.S. online travelers will have purchased $53 billion worth of airline tickets, lodging, rental cars, vacation packages and tours, cruises and Amtrak tickets on the Web in 2004. By 2009, the online leisure travel spending is estimated to reach $110.5 billion. |
With this rise in online travel purchases, it is important for individuals to know which Web sites are trustworthy and which companies protect their customers' privacy. Avis Rent A Car System, Inc. has announced that Avis.com and AvisAgent.com (the Avis Web site for travel agents) are the first car rental Web sites to receive the TRUSTe Web Privacy Seal. The seal was designed to build consumer confidence by identifying online businesses with reliable privacy practices and that adhere to the following principles:
• Posting notice and disclosure of collection and use practices of personally identifiable information
• Giving users choice and consent over how their information is used and shared
"We are proud to be the first and only car rental company to receive the TRUSTe Web Privacy Seal," stated Scott Deaver, executive vice president of marketing for Cendant Car Rental Group, parent of Avis. "We respect our customers' privacy and are confident that consumers and travel agents will continue to trust us and find Avis.com and AvisAgent.com to be safe sites for booking car rental."
TRUSTe is an independent, nonprofit organization dedicated to enabling individuals and organizations to establish trusting relationships based on respect for personal identity and information in the evolving networked world.