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 January 02, 2002
Spend Your Regards to Broadway; Get Broadway Show Tickets

 Broadway star Valerie Harper, NYC & Company President Cristyne L. Nicholas and League of American Theaters and Producers President Jed Bernstein gave away the first pair of free Broadway tickets this morning to kick off Spend Your Regards to Broadway, a new initiative to jump start January's typically slow economy today at NYC's Official Visitor Information Center at 810 Seventh Avenue at 53rd Street.

New York City visitors and New Yorkers who spend more than $500 at city retailers, restaurants, off-Broadway shows, museums and tourism attractions from January 1 to 16, 2002 will receive a pair of Broadway show tickets compliments of NYC & Company, New York City's official tourism marketing organization, it was announced today.

"For everyone who didn't get what they wanted for the holidays, Spend Your Regards to Broadway is the perfect solution," said Cristyne L. Nicholas, president & CEO of NYC & Company. "What could be better than taking advantage of New York City's incredible January sales, eating in the world's best restaurants and then receiving a free gift high on anyone's list this year - a pair of tickets to an incredible Broadway show?"

Spend Your Regards to Broadway is an economic stimulus initiative designed to jump start economic activity in the traditionally slow first half of January. Economic impact estimates range from $10 to $15 million for the program.

The selection of Broadway shows includes Disney's Beauty & the Beast, Cabaret, Chicago, Contact, Les Miserables, Proof, The Full Monty, The Phantom of the Opera, The Tale of the Allergist's Wife and Urinetown.

Visitors can choose from New York City's incredible selection of retail stores including Macy's, Bloomingdales, Lord & Taylor, Loehmann's, Nicole Miller, Burberry, FAO Schwartz, Tiffany & Co., NikeTown, J&R Music & Computer World, B&H Photo-Video-Pro Audio and Bed Bath & Beyond. And New York City is home to the best restaurants in the world such as the top-rated Union Square Café, Gramercy Tavern, Gotham Bar & Grill, Peter Luger Steak House, Le Bernardin, Jean Georges, Aureole, Bouley Bakery, Nobu and Le Cirque 2000.

For a complete list of preferred stores and restaurants, click on www.nycvisit.com or stop by NYC's Official Visitor Information Center at 810 Seventh Avenue at 53rd Street (212/484-1222).

The complimentary Broadway Show tickets will be distributed at NYC's Official Visitor Information Center at 810 Seventh Avenue at 53rd Street to visitors who present receipts that clearly reflect the name of the store, restaurant, off-Broadway show, museum or attraction, the date of purchase and the amount of sale, and that total an aggregate of $500 spent between January 1 and 16, 2002.

All receipts must be presented by January 31, 2002. Offers based on availability and valid while supplies last. Goods and services not included in Spend Your Regards to Broadway include transportation, hotel stays and personal services such as pharmaceutical, dry cleaning, groceries.

Paint the Town Red White & Blue

Visitors coming to New York City for several days can take advantage of special offers at hotels and other businesses thanks to this winter's Paint the Town Red White & Blue promotion. Paint the Town Red White & Blue includes low-priced NYC Freedom Travel Packages as well as special offers - exclusively for American Express Cardmembers - at more than 350 hotels, restaurants, retail stores, shows and other businesses throughout the city.

NYC Freedom Packages begin as low as $157 per person for a one-night hotel stay, a Broadway show, dinner, donation to the Twin Towers Fund, discounted parking and additional discounts all over town. Options range from tourist to deluxe accommodations and visitors can choose from between one-, two- and four-night packages.

Produced by NYC & Company, Paint the Town Red, White & Blue is presented by American Express*, Delta Air Lines and Coca Cola.

To receive your free copy of the Paint the Town Red, White & Blue guide detailing "a la carte" savings at more than 350 businesses throughout the city, call 800/NYC-GUIDE, click on www.nycvisit.com or stop by NYC's Official Visitor Information Center at 810 Seventh Avenue at 53rd Street.