M.I.C.E. Events
| July 07, 2010 Site Nite North America Scheduled For October 12th | |
| The Site International Foundation will host its 3rd Annual Site Nite North America at the W Chicago - City Center on Tuesday, October 12th. In concert with the Motivation Show in Chicago, Illinois, USA, this event stands ready to welcome over 500 professionals from the motivational events, meetings and hospitality industry as well as the corporate executives who use events to motivate and reward employees. This premier event provides delegates meaningful networking opportunities while celebrating and fundraising for the foundation's research and education efforts. "The purpose of the Site International Foundation is to facilitate research, trend analysis and educational program support for Site members and the motivational event professional," said Fay Beauchine, CITE, Site International Foundation President and President, Engagement & Events, Carlson Marketing. "As a not-for-profit organization, we rely on donations from individuals, corporations and industry organizations to continue our valuable work. Our fundraising efforts enable us to commission research that provides the data necessary for industry professionals to succeed in the marketplace." The Site International Foundation is committed to enhancing the awareness and effectiveness of motivational experiences and incentive travel. Ongoing research efforts through the Site Index are leading the way to identify future trends and activity for the motivational industry. Recently released reports include Site Index: Focus on the Measurement of ROI/ROO, which addresses the application of Return on Investment (ROI) and Return on Objectives (ROO) in the motivational events industry. The survey examined current measurement activity and provides predictions for the future. With continued support from the community, additional research focused on a major European market is planned for 2010. "We're looking forward to hosting another terrific networking opportunity for industry professionals while visiting Chicago for the Motivation Show and supporting the great work of the Site International Foundation" said Site Nite North America Chairman Kurt Paben, Senior Vice President, Engagement & Events, Carlson Marketing. Paben also commented, "It's a pleasure this year to be doing our event in conjunction the Corporate Meetings & Incentives magazine CMI 25 announcement of the industry's 25 largest and most influential North American meeting and incentive companies focused on the corporate market." www.siteglobal.com | |
