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 June 30, 2006
Canadian Conference Resort Wins Award For Cashless Vending Technology

 At an awards ceremony in San Antonio, Texas honoring the most successful corporate adopters of M2M (machine to machine/man) technology, The Ambassador Conference Resort of Kingston, Ontario was awarded Gold in the Retail/Hospitality category.

The cashless vending system implemented at the Ambassador allowed guests to either swipe their hotel room key card through the vending machine's card reader or use any mobile phone to purchase a variety of Coca-Cola beverages. Guests had applicable charges appear on their invoice at final check-out. The technology trial was unveiled as part of a larger makeover for the Ambassador including a new Executive Floor, indoor water park and reception area.

The Value Chain Awards, chosen by a group of industry analysts along with editors of M2M Magazine, honor the most successful adopters of M2M technology and the team of solution providers that made their success possible. The award was presented to the Ambassador for demonstrating the process of combining multiple technologies to improve operations, reduce costs and enhance customer service. Results from the 90-day trial showed 99.9% system reliability, no instances of attempted vandalism to the vending machines and, most importantly, extremely positive feedback from the guests themselves.

"This award is the crowning achievement on what has been an extraordinary experience for the Ambassador Conference Resort," commented Venicio Rebelo, General Manager, Ambassador Conference Resort. "The cashless vending technology has been a tremendous success both from a business and customer perspective, and we look forward to further applying this technology in other areas."

Bell Canada spearheaded the cashless vending machine technology trial which was the first in Canada to combine both mobile phone and key card technologies operating over a wireless network in the same trial period.