Advertising and Marketing Opportunities with Odyssey Media Group

M.I.C.E. Venues

 October 17, 2006
Construction Begins At Expanded Javits Center

 With construction beginning (October 17) on the expanded Javits Center, tourism leaders praised New York's leadership for paving the way toward a new wave of convention business -- as NYC & Company can now roll out the red carpet to convention organizers and meeting planners and host business in a state-of-the-art, urban convention center, double the size of the existing facility.

When completed in 2010, the Javits Center's exhibition space will expand from 760,000 to 1.1 million square feet, representing a 45% increase. Meeting room space will increase by 600% from 30,000 to 210,000 square feet, and the center will house the city's largest ballroom. In addition, a headquarters hotel will help accommodate tens of thousands of additional convention attendees who will bring their business and visitor spending to New York.

"Today's expansion will launch a new era for New York's $24 billion travel and tourism sector," said NYC & Company Chairman Jonathan M. Tisch "This expansion will not only impact the West Side of Manhattan, but every neighborhood in each of the city's five boroughs with new jobs, greater economic opportunity, and nearly $50 million in additional annual tax revenue that support essential city services and enhance New Yorkers' quality of life."

The first phase of the expansion project will create approximately 340,000 square feet of new exhibition space, including approximately 65,000 square feet of ballroom space that can act as swing exhibition space. This increases the total exhibition space at Javits by 45% to 1.1 million square feet. The plan also calls for an increase in the total meeting room space from 30,000 to 210,000 square feet. An additional 50,000 square feet of meeting room space will be available in the new Javits Convention Center hotel.

Even before final passage of this project, NYC & Company booked nine new conventions for the Javits Center expansion, representing more than 300,000 hotel-room nights, more than $228 million in economic activity and more than $10 million in direct tax receipts for city coffers. And those numbers will only grow, now that New York's leadership has green-lighted this all-important project.

"The two most important phrases in the hospitality industry are thank you and you're welcome. Today, on behalf of the 1,900 members of NYC & Company and the 330,000 tourism professionals in New York, we say Thank You to our elected officials and our dedicated partners in the Javits Now coalition for making this happen, said Cristyne L. Nicholas, President and CEO of NYC & Company. To the meeting planners who help drive 5.4 billion in visitor spending, we have taken down the no vacancy sign. You are welcome to book your meeting in a world-class facility in the greatest meeting and convention destination in the world."

Conventioneers And Meeting Planners Welcomed The Groundbreaking

"Halleluiah, we are so excited to learn that groundbreaking has taken place," said Nancy Todd, Manager of National Meetings and Industry Relations for the American Chemical Society, which has booked the Javits for September, 2012. "The expansion will make the logistics of our meeting much smoother than they were in 2003!" There will be 15,000 attendees at the ACS convention representing 20,180 hotel room nights.

"We are thrilled to learn that groundbreaking has taken place and are now looking forward to our 2014 and 2018 Annual Meetings in the expanded Javits," said Cathy Nash , Director of the Annual Meetings Department for the American Psychiatric Association. More than 26,000 attendees will come to Javits for this convention, representing 47,955 hotel room nights.

Christopher J. Gribbs , Senior Director of the American Institute of Architects, which will bring 15,000 attendees to Javits in June, 2018, said, "It is great news that the Javits Center has started the expansion with the groundbreaking today. We are excited about having the new and beautiful space that allows our show to grow in the future. We did our part to confirm New York City for 2018 and now the city is doing their part with the expansion."

As a result of the Javits Center expansion, operations at the expanded Jacob K. Javits Convention Center are expected to generate for the city more than $1.1 billion in direct spending by delegates, exhibitors and event organizers annually. It is estimated that an additional $ 47 million in incremental revenue will be generated annually for the City and the State as a result of this expansion over and above the $97 million in current revenues generated by the Javits Center. The expansion would create more than 6,350 permanent jobs as well as nearly 15,460 construction-related jobs during construction including 8,735 direct construction jobs. The increased numbers of delegates and visitors would yield approximately 400,000 additional hotel room nights per year.

In addition to the groundbreaking, city officials announced that they would put out a Request for Proposals to build a hotel dedicated to convention-goers visiting the Javits.

The Javits Convention Center Development Corporation issued a request for proposals for the Javits Convention Center hotel, which will be located on 11th Avenue between 35th and 36th Streets. The hotel will have a minimum of 1,000 rooms and a minimum of 50,000 square feet of meeting, ballroom and pre-function space and will be connected directly to the Convention Center via an underground connection; the site will accommodate the entrance and exit ramps for the Mid-Block Boulevard Garage and No. 7 Subway vent shaft and related mechanical infrastructure.

Joseph E. Spinnato , President and CEO of the Hotel Association of New York City said, "Today is certainly a historical day for those of us who have worked over these many years for the expansion of the Javits Center. We are grateful to Governor Pataki and his administration for their commitment to this project. We now look forward to the tremendous benefits that the city and the state will enjoy in the years to come."

A new multi-level truck-security screening, marshalling and loading facility is being designed by A. Epstein Architects, one of the leading convention center architects in the country. Epstein is part of the Javits architectural team led by world-renowned architect Richard Rogers. The team also includes New York City-based FXFowle Architects, which has been involved in several projects in Times Square and Manhattan's West Side.

The expansion received wide support from City and State public officials, including City Council Speaker Christine Quinn, Congressman Jerry Nadler, New York City Controller William Thompson, State Senator Eric Schneiderman, Assemblyman Herman "Denny" Farrell Jr., and Manhattan Borough President Scott Stringer. A diverse group of leaders from the tourism, hotel, building and construction industries, civic groups and labor unions formed the Javits Now Coalition in April. The Coalition includes NYC & Company Chairman Jonathan Tisch and President Cristyne Nicholas; William C. Rudin, Chairman of Association for a Better New York; Peter Ward, President of New York Hotel and Motel Trades Council; Ed Malloy of The Building and Construction Trades Council; Jeff Little of George Little Management; and Ken McEvoy of Reed Exhibitions, the largest producers of trade shows at Javits.

New York City tourism is a $24 billion industry which generates more than $5 billion in city, state and federal tax revenues further supporting essential services including the police and fire departments, public education, sanitation services and transportation infrastructure. Visitor spending supports $13 billion in payroll and 330,000 jobs in all five boroughs.

Jacob K. Javits Convention Center
www.javitsnow.com