|January 10, 2001|
Montreal Centre Takes ICCA Accolade
|Winner of the prestigious ICCA Best Marketing Award 2000 was the Palais des Congres de Montreal, Canada. This much coveted prize was presented on November 22, 2000, in Hong Kong, at the closing ceremony of the 4th ICCA Congress incorporating the 39th ICCA General Assembly.|
The purpose of the award is to recognise outstanding achievement within the ICCA membership and give examples of successful strategies which might inspire others in their own marketing and promotion. The entries received were whittled down to three grand finalists who were invited to Hong Kong to present their campaigns during the Congress
"The quality of submissions was the highest since the awardís inception. Selecting one winner from the finalists was very difficult," said Andrea Shamoian, chairman of the judges and Vice President of Group Sales at the Greater Boston Convention & Visitors Bureau, USA, the first winner in '97. Also on the panel was Dirk Elzinga of the Amsterdam RAI, Netherlands, on behalf of the ICCA Board of Directors, Alec Gilbert of the International Convention Centre Durban, South Africa, í98 winner, and Hans Rissmann of the Edinburgh International Conference Centre, Scotland, which won in 1999.
The judges awarded points in four categories: Overview, Objective, Campaign and Results, the last two comprising 70 per cent of the score. They felt the winning campaign had to be not only creative but also effective in producing the results outlined in the objectives. The audienceís opinion was also taken into consideration as they were invited to take part in a secret vote following the presentations.
With the slogan "Twice as many reasons", Todd Charlebois, Director, Sales & Marketing at the Palais des Congres de Montreal, revealed how the centre is hoping to recapture its market share with a three-phase campaign during an extensive expansion programme. After the judging, he was congratulated by the other two finalists, Rick Taylor of Cape Metropolitan Tourism Convention Bureau, South Africa, and Bruno Bunnik of the new ExCeL exhibition and conference centre in London, UK.