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 February 12, 2010
The Hawai'i Convention Center Enhances Profile In New York

 Representatives of the Hawai'i Convention Center were recently in New York City to attend events sponsored by the New York Society of Association Executives (NYSAE). An alliance was formed by the two groups that put Hawai'i in the forefront of the New York metropolitan and tri-state area which is the third largest association market in the United States and is a key market for Hawai'i as a destination.

As part of the alliance, the HCC took advantage of an opportunity to brand an event on January 20, 2010 at the New Yorker Hotel in Manhattan. The HCC worked closely with the NYSAE to ensure that a message of "Where Business and Aloha Meet" was carried throughout the event with Rosa Say, author of "Managing with Aloha" featured as the key-note speaker in front of more than 100 New York metropolitan meeting planners and executives.

"We are pleased to help bring a part of Hawai'i and aloha to the East Coast, and especially in such a critical market that presents much opportunity," said Mike McCartney, president & CEO, Hawai'i Tourism Authority. "Hopefully these efforts further demonstrate how Hawaii's cultural values help set the tone for an incomparable and productive meetings experience in our islands."

SMG markets and manages the Hawai'i Convention Center under the direction and support of the Hawaii Tourism Authority (HTA), the state's tourism agency. The Hawai'i Tourism Authority was created in 1998 to ensure a successful visitor industry well into the future. Its mission is to strategically manage Hawai'i tourism in a sustainable manner consistent with the state of Hawai'i's economic goals, cultural values, preservation of natural resources, community desires and visitor industry needs.

www.hawaiiconvention.com