Advertising and Marketing Opportunities with Odyssey Media Group

M.I.C.E. Venues

 January 31, 2003
The Convention Centres Of Canada Launched

 The Vancouver Convention & Exhibition Centre (VCEC) has joined 16 other convention centres across Canada to create a new organization intended to advance the position of Canadian centres in convention markets world-wide and promote the importance of this sector to the Canadian economy. The group, named the Convention Centres of Canada, will be based in the offices of the Vancouver Convention & Exhibition Centre and represents 17 convention centres from coast to coast with a total of more than 6 million square feet of meeting and convention space.

"As convention centres, we represent the single most important element in a business sector that generates billions of dollars in annual economic impacts", said VCEC General Manager Barbara Maple. "However, convention centres aren't just about generating more visitor revenues. Along with their financial benefits, they also support professional development, trade and investment, education, culture and technology - all important areas to both our economy and our communities".

"As a result, the programs of the Convention Centres of Canada will focus on three areas of activity; the enhancement of facility and service quality, the development of a more strategic approach to marketing Canadian convention centres in key markets and the strengthening of the role convention centres play in the overall economy".

Activities to be undertaken by the group will include market research, industry communications, the development of benchmarking and performance measures, education and training, and the creation of industry marketing strategies. A major element in this process will be the creation of recognizable standards, delivered consistently in facilities across the country, which can form the basis for a "quality brand" that will distinguish Canadian facilities from their competitors and give clients more confidence.

A second major objective for the new organization is to exert more influence on decisions that affect the future of the industry and its ability to attract a greater share of the $40 billion spent each year in the global meetings and convention market.

"Canada is one of the most attractive convention destinations in the world, and provides a quality of service and accommodation second to none", said Convention Centres of Canada Manager Rod Cameron. "However, competition is tough and we need to ensure we not only have the best possible image in the market but also the required level of support from our respective communities. Through this new organization, we intend to work co-operatively to develop a better level of awareness at home as well as a more effective presence in the convention market in order to build more convention business for Canada".

The Convention Centres of Canada is supported by funding obtained through the Product Club program of the Canadian Tourism Commission along with contributions from individual member facilities.

Members of the Convention Centres of Canada

Cleary International Centre (Windsor)
Halifax World Trade & Convention Centre
Hamilton Convention Centre
London Convention Centre
Metro Toronto Convention Centre
Ottawa Congress Centre
Palais des Congres de Montreal
Penticton Trade & Convention Centre
Prince George Civic Centre
Le Centre des CongrËs de QuÈbec
Saskatoon Centennial Auditorium & Convention Centre
Shaw Conference Centre (Edmonton)
Telus Convention Centre (Calgary)
Vancouver Convention & Exhibition Centre
Victoria Conference Centre
Whistler Conference Centre
Winnipeg Convention Centre