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M.I.C.E. Venues

 May 02, 2012
San Francisco Tourism Improvement District Evaluating Options For Moscone Center Expansion

 The San Francisco Tourism Improvement District (SFTID) is taking the first steps in the long process to expand Moscone Convention Center.

"There is no plan for expansion in place at this time, though we are evaluating several potential options," said Joe D'Alessandro, president and CEO of the San Francisco Travel Association which receives funding through the SFTID. "It's all speculative at this point and still a long way from having any specific plans."

"There are many unknowns but the one thing we can be certain of is that San Francisco needs more meeting space if it is to remain competitive with other destinations," D'Alessandro said. "Conventions are a major part of the tourism industry that fuels the City's economy. We cannot afford to fall behind."

The creation of additional space is needed to meet current client demands. Nine conventions in San Francisco have received record breaking attendance in the past five months, continuing a trend that has been tracked since 1998. The likelihood of holding a well-attended event is a significant attraction for meeting planners considering San Francisco.

Expansion would also put Moscone Center in a much stronger position for attracting new convention clients who require more space than is currently available in San Francisco.

The SFTID is working in close partnership with several City departments including the Office of Economic and Workforce Development, Department of Public Works and Convention Facilities. The expansion project would be funded by a public/private partnership to be created between the SFTID and the City of San Francisco.

The exact location of the expansion has not been determined but it will be in close proximity to the existing Moscone North, South and West structures.

The SFTID recently selected SRGNC CRES, LLC, a division of Sares Regis Group of Northern California (SRGNC), to serve as the owner's representatives for the early phases of exploring the expansion of the Moscone Convention Center.