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M.I.C.E. Venues

 August 11, 2015
Direct Energy Centre Is Re-Named Enercare Centre; Canada's Largest Exhibition and Convention Facility

 Canada's largest exhibition and convention centre is now named "Enercare Centre" (formerly Direct Energy Centre).

Following the acquisition of Direct Energy's Ontario Home Services business by Enercare Inc., The Board of Governors of Exhibition Place successfully concluded a multi-year naming rights sponsorship agreement to re-name the venue Enercare Centre. The Direct Energy Centre will be re-named Enercare Centre effective immediately. This naming rights agreement is effective through May 31, 2026.

The $7.5 million (CDN) agreement includes title sponsorship of the centre, creation of a new logo, exterior signage and a public space in the Galleria of the building to showcase Enercare Inc.'s products and services to the public. Details of the arrangement and the Enercare Centre's re-branding launch will be made public in September 2015 during a special event.

"We are pleased to announce that our facility will be referred to as Enercare Centre, effective immediately," said Exhibition Place Chair Mark Grimes. "This relationship with Enercare Inc. is vital in maintaining our status as North America's best exhibition and convention centre."

Dianne Young, CEO of Exhibition Place said, "We are proud to partner with Enercare Inc., a highly-respected Canadian company with its head office in Toronto. They share our strong community focus and our mandate for environmental conservation and preservation."

John Macdonald, President and CEO of Enercare Inc., said, "We are pleased to become the naming rights partner for Enercare Centre at Exhibition Place. The opportunity is unique and offers some highly compelling benefits that will enhance our business. We look forward to working with the team at Exhibition Place as we move to the next stage of activating the sponsorship relationship".

Exhibition Place

Exhibition Place is Canada's largest entertainment venue, attracting over 5.3 million visitors a year. The 192-acre site is an integral component of Toronto and Ontario's economy, particularly with respect to conventions, sport, festivals, recreation, culture and tourism. Located at Exhibition Place is the award-winning Enercare Centre, Canada's largest exhibition and convention centre (LEED Gold), and the Allstream Centre (LEED Silver) conference venue. Exhibition Place recently was a major sports and international broadcast venue (as CIBC Pan Am Park) during the 2015 Pan American and Parapan American games, the world's third largest multi-sport Games. Enercare Centre will be host to the 2016 NBA All Star Game Jam Session fan fest in February 2016. Since 2004, Exhibition Place has undertaken an environmental stewardship initiative, entitled GREENSmart; which includes the promotion of sustainable development, environmental initiatives and leading edge green technologies and practices across the site.


Enercare Inc.

Enercare Inc. is publicly traded on the Toronto Stock Exchange and currently has an investment grade credit rating. Enercare is one of Canada's largest home and commercial services companies with more than 900 employees. Enercare provides water heaters, furnaces, air conditioners and other HVAC rental products, protection plans and related services to approximately 1.1 million customers. Enercare also owns EnerCare Connections Inc., a leading sub-meter provider, with metering contracts for condominium and apartment suites in Ontario, Alberta and elsewhere in Canada.