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M.I.C.E.

 July 15, 2014
Puerto Vallarta Becomes An MPI Preferred Partner

 The Puerto Vallarta Tourism Board has become a "Preferred Partner" of Meeting Professionals International, the premier global association community for meeting and event professionals, as part of its proactive campaign to attract more business travelers from the US and Canada to Mexico's most Mexican destination.

Coordinated by LATITUDE, the destination's PR agency in the US and Canada, as a Preferred Partner, the Puerto Vallarta Tourism Board's participation at this year's World Education Congress in Minneapolis will also include promotion of the destination and its business travel offerings through a special editorials, highlighted presence in the MarketSquare where representatives will be able to meet with buyers and introduce them to the destination, present at the Past President's & Chairman's Breakfast.

Puerto Vallarta will also host a Focus Group with meeting planners at IMEX America where the destination's infrastructure and offerings as well as reputation will be analyzed by the professionals in the industry as a way of obtaining constructive criticism.

In 2013 the Puerto Vallarta Tourism Board headed a delegation of hoteliers and the Puerto Vallarta International Convention Center in a partnership with the Mexico Tourism Board and participated in key industry events including AIBTM, WEC and IMEX. In November, Puerto Vallarta also hosted its first Vallarta Meetings educational trip with 12 meetings planners.

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