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 October 13, 2014
Eventsforce and Zerista Form Strategic Partnership

 Eventsforce, a leading technology provider of event management software and Zerista, the event app platform, today announced that they have formed a strategic partnership to bring an integrated and comprehensive event management and mobile app platform to serve North America and Europe. By combining the companies' expertise and market-leading event solutions, organizers will benefit from a platform that delivers customizable event experiences across desktops and mobile devices.

Eventsforce will integrate Zerista's customer centric mobile platform into their event management software. Zerista will also incorporate Eventsforce's powerful abstract management, call for papers functionality, and registration into their own mobile app platform to enhance the entire event management experience for show organizers of meetings of any size. This will result in a comprehensive solution that delivers new opportunities for event organizers intending to build engagement and connection with their attendees.

"As event apps become ubiquitous a lot of event organizers are suddenly realizing how important it is to have clean, secure event data in a system that can talk to those apps in real-time. We haven't found many that can do it, and Eventsforce nails it," said Eric Olson, CEO of Zerista. "We're passionate about helping people use apps to improve their event experiences, but we're also dedicated to doing it with an all-in-one technology solution that makes it easy and automated for planners. This partnership with Eventsforce allows us to do that with an exemplary and very complementary platform."

The combined solution features a pre-built integration for a rich set of data, including attendee data, speaker data, session data, abstracts and content. As a result, event apps update in near real time and without intervention from event professionals.

The strategic partnership was driven by both executive teams coming to the table with event producers and realizing that their needs went deeper than finding the right technology solutions. They found that event producers often required advice and ongoing evaluation of existing event processes that were not adequately evolving to meet the needs of all event participants and business stakeholders.

By leveraging the industry expertise within both companies, Eventsforce and Zerista are coming together to provide access to event data that can unveil new opportunities and revenue streams that may have previously be unavailable to the event organizers.

"This venture with Zerista is not only about integration of code for our mutual customers," said George Sirius, CEO of Eventsforce. "This is more about integration of the minds and the expertise we can bring to the table for our clients, and how they can benefit from having a true tech partner that can help amplify their events's success. "

In addition to leveraging industry technology solutions and complimentary products, the companies both have offices in London, UK and Denver, Colorado, providing a unique opportunity for the two to jointly support the new venture.

Get your complimentary meeting management evaluation at IMEX America 2014, Las Vegas, October 14-16, 2014. Eventsforce -- Booth #557 and Zerista -- Booth #151


Eventsforce is a leading provider of event management software. Established in 2004, Eventsforce provides its unique suite of solutions to a range of meetings and events professionals in both in-house and agency roles. Headquartered in London's Tech City with an office in Denver, Colorado, Eventsforce provides a comprehensive support service to clients globally.



Zerista is the first event app to power Customer Centric Events, helping event and marketing professionals to use personal insights to engage people with what's most valuable --across devices and around the world. Zerista's unique combination of award-winning attendee apps and data-fueled lead generation, gives its clients the tools to both create more engagement and increase revenue from events. Zerista is based in Denver, Colorado.