|November 11, 2014|
International Special Events Society (ISES) Launches Global Partner Program
|Worldwide Event Association, The International Special Events Society, has today announced the launch of it's first Global Partner Program.|
The program, developed over the past 12 months, aims to create commercial partnerships with a select number of organizations wanting to target the global event industry.
Research carried out by the association reveals a combined spend amongst its 5,000 members worldwide of $22 billion (£15 billion) including $1.8 billion spend on destinations and venues, $1.7 billion on hotels, $2.3 billion on food and beverage, $1.8 billion on furniture and event rentals and $2.4 billion on audio visual and production. In addition, the organization collectively spends $1.6 billion on event insurance and $1.3 billion on air travel.
In terms of overall global spend the US & Canada is the biggest market at $15.7 billion, with the UK and Europe at $4.1 billion, Australasia at $1.1 and the Middle East at $700 million.
Kevin White CSEP, International President of the association, comments; "Our Global Partner Program has been very carefully designed to meet the needs of a growing number of organizations wishing to engage with our members and our industry. With a combined spend of over $22 billion the International Special Events Society truly is the gateway to the global events industry and we are very excited to be launching this program today".
The program enables its partners to gain access to the associations 5,000 global members along with its 25,000 direct buyer database, social media platforms, exclusive events and promotional campaigns and the industry leading portal, ises.com.
The first commercial partnership is due to be announced next week.