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 September 28, 2015
NYC & Company Embarks On Largest Ever Pan-European Mice Road Show

 NYC & Company, New York City's official marketing, tourism and partnership organisation, today kicks off its largest ever pan-European MICE road show, visiting the leading business cities of Manchester, London, Paris and Brussels. From 28th September to 2nd October 2015, members of the Convention Development team at NYC & Company will showcase New York City's offerings as a MICE destination to influential European buyers, highlighting the City's world-class event venues, meeting spaces and incentive activities.

"New York City welcomed 6.1 million meeting and convention delegates in 2014, up from 5.9 million the previous year," commented Jerry Cito, Senior Vice President of Convention Development at NYC & Company. "We are expecting to keep the same positive pace for 2015 and on track to welcome 6.3 million delegate visitors to the City's five boroughs. The MICE sector is a vital contributor to New York City's tourism economy and continuing the growth out of key European markets is a top priority for us."

"Holding a meeting or event in New York City has the power to drive record attendance," added Paul Black, Senior Director of European MICE at NYC & Company. "There are constantly new developments to showcase across all five boroughs and we're delighted these European buyers are able to meet with representatives from New York City's MICE sector first-hand to learn more about what the City can offer delegate visitors."

With unrivalled offerings, New York City remains a must-visit destination for delegates and 2015 has seen a series of brand-new developments open across the City, including One World Observatory, the new Whitney Museum of American Art in the Meatpacking District and Lower Manhattan's newest shopping destination Brookfield Place; hotel openings such as the new eco-chic 1 Hotel Central Park, The New York EDITION and Baccarat Hotel; in addition to ground-breaking infrastructure improvements such as the brand new 7 Line Station at 34th St -- Hudson Yards, which opened on 13th September on Manhattan's Far West Side.

NYC & Company's Convention Development team will be joined by representatives from Gansevoort Hotel Group, Kimpton Hotels & Restaurants, Lotte New York Palace, Marriott Hotels, New York Marriott Marquis, New York Hilton Midtown Manhattan Hotel, Official New York Pass(r), Roosevelt Hotel New York, Row Hotel NYC, Starwood Hotels & Resorts, THE RIDE, Warwick New York Hotel and YOTEL New York City‎.

To learn more about planning meetings in New York City, visit

NYC & Company

NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide.