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M.I.C.E.

 October 16, 2015
Successful 2nd Edition of IMEXrun - Motivated By The Next Olympic City -- Rio De Janeiro

 Sold out 1 week before, we can say that this 2nd edition of IMEXrun that took place this Wednesday morning 14th October in Las Vegas, was a blast with 500 registrations and 412 participants from all over the world together in one fun run. Sports by tlc closed exclusively for the run the iconic "Strip" was flooded with wellbeing enthusiasts motivated by the next Olympic City -- Rio de Janeiro. Some ran for fun, while others competed! Some numbers about the participants:

- 65% were Women
- 68% came from EUA and Canada
- 13% came from South America
- 8% came from Europe

The IMEXrun concept was developed by sports by tlc, driven by its strong belief in the unique ability that sport has to enhance corporate responsibility, personal development and the practice of a healthier life. The event organizer is committed into taking sports party in business life and have started to challenge international companies and worldwide events like IMEX.

The mains sponsors of IMEXrun Inspired by Rio were Embratur, Perfeitura do Rio de Janeiro, Rio Tur and Rio Convention & Visitors Bureau. It is clear for all that sports is definitely the universal language that connects people from all over the world with different backgrounds and cultures.

The 1st IMEXrun edition happened last May in Frankfurt and has opened a healthy networking path for all IMEX attendees.

About sports by tlc a division of the events by tlc Group

The new corporate concern for a healthier lifestyle in terms of nutrition and sports combined with events by tlc experience and know how, lead the company to create the newest business unit: sports by tlc. The main focus is brand activation and corporate events through sportive events in the Iberian Peninsula and Latin America were the Group is present.

www.eventsbytlc.com

@eventsbytlc

IMEX

IMEX is one of the most important fairs for the MICE tourism segment. It has two annual editions, one in Frankfurt, Germany and another in Las Vegas, USA, taking place October 13-16.

The IMEXrun is an element of the new "Be Well at IMEX" program at IMEX America 2015. This includes a variety of wellness education sessions at the Inspiration Hub on the show floor, a new off-floor meditation room with classes, and an online wellness guide with tips on making positive choices on the road along with healthy highlights at IMEX America.

www.imexamerica.com

www.imex-frankfurt.com

@IMEX_Group

www.imexexhibitions.com