Advertising and Marketing Opportunities with Odyssey Media Group

M.I.C.E.

 January 12, 2016
I LOVE NY Museum Promotion

 Are you looking for a winter getaway where it's warm, there's lots to see and the price is right? At New York State's fascinating top-tier museums, visitors can get the inside story on everything from aviation to zoology - and there's never been a better time to indulge your interests. From January 11 through March 31, cultural institutions across the state will be offering discounts as part of a new I Love NY Museum promotion, including the Baseball Hall of Fame, the Strong Museum of Play and Motorcyclopedia. Through ILoveNY.com, a discount coupon, generally 15% off the admission price*, can be downloaded and printed or saved to a mobile device. I LOVE NY and participating institutions will be promoting the discounts via search and social media channels.

Instagram influencers also will be key players in the promotion of this program. Leading influencers will be taking #empty familiarization trips (that provide off-hours access to museums a la Dave Krugman) and posting photos on their own social media channels as well as appearing on the I LOVE NY website, using the hashtag #NYSCULTURE. In return, their followers will have access to the I LOVE NY Museum coupon for discounted entry to participating museums and institutions.

The coupon will allow the recipient to buy tickets at a 15% discounted rate, ideal for family or friend group outings. In addition, the website will offer suggested itineraries in the region for each featured institution and links to information about nearby dining and other attractions. The site will also provide a link to a free I LOVE NY app, which makes it easy for users to search for nearby tourist services while on the go.

"Through this program, we are taking Instagram influencers on a tour of New York, providing them with off-hours access to some of our top museums, and building awareness of the many assets found across the state. Photos taken by the influencers will be posted to I LOVE NEW YORK's website, which gives consumers an idea of all there is to do and see near New York's cultural institutions," said ESD's Executive Director of Tourism/I LOVE NY Gavin Landry. "The limited-time 'I LOVE NY Museum' coupon provides an added incentive for I LOVE NY followers on social media, and participating cultural institutions, to travel to some of our top museums this winter season."

Here is the most current (as of 1/12/2016) list of participating institutions:

The Wild Center, Adirondacks
Proctors Theatre, Capital-Saratoga
Frederic Remington Art Museum, Capital-Saratoga
Baseball Hall of Fame, Central New York
Lucille Ball Desi Arnaz Museum, Chautauqua-Allegheny
George Eastman Museum, Finger Lakes
Strong Museum of Play, Finger Lakes
Corning Museum of Glass, Finger Lakes
Albright Knox Gallery, Greater Niagara
Motorcyclopedia, Hudson Valley
Dia:Beacon, Hudson Valley
Cradle of Aviation, Long Island

For more information, visit www.iloveny.com/museum-coupon

*Stipulations apply; full details available at http://www.iloveny.com/things-to-do/winter-museums

New York State

New York State features 11 beautiful vacation regions. New York's attractions span from landmarks such as Niagara Falls to the wine trails of Hudson Valley and treasures like the Baseball Hall of Fame in Cooperstown. Whether it's wide-ranging outdoor activities for the whole family like hiking, culinary wonders and farm-to-table fresh foods, snowmobiling, skiing and snowboarding, or the rich history and culture of one of the 13 original colonies, New York State offers diverse activities for all travelers.

www.iloveny.com

@I_LOVE_NY