Advertising and Marketing Opportunities with Odyssey Media Group


 February 17, 2016
MCI Launches MCI USA And Expands Service Portfolio Following Merger With Coulter Companies

 The MCI Group, the world's largest international provider of strategic engagement and activation solutions, has announced the official launch of MCI USA.

MCI USA was born out of MCI's merger with U.S.-based Coulter Companies, which serves associations and other non-profit entities through its association management and consulting divisions, as well as global corporate brands through its experiential marketing and events division. Coulter Companies, together with all other existing and new United States operations, is now consolidated under the MCI USA brand.

As an added dimension of MCI's United States services and solutions platform, a new business unit -- Strategic Event Management (SEM) -- has been developed to serve the United States market. SEM consolidates MCI's unparalleled expertise and proven strengths in event strategy, sourcing and operational excellence, to enable associations and corporations to engage & grow audiences, enhance speed to market, manage risk and optimize financial results of their event portfolios.

MCI USA's facilities now include its headquarters in suburban Washington, D.C., its experiential marketing & events division in New York City, and presence in five additional states.

The addition of MCI USA further increases MCI's reach to nearly 2,000 professionals operating in 60 cities and 31 countries, more than double the size and reach of its nearest competitor.

Coulter Companies founder Thomas Coulter Gibson has been appointed Chief Executive Officer, MCI USA. Erin M. Fuller, FASAE, CAE will serve as President, MCI USA Association Management & Consulting, and Blake Kotenbrink has been appointed President of MCI USA's luxury experiential events division.

Underscoring its commitment to SEM service delivery in the United States, Shawn L. Pierce has been tapped as President, MCI USA Strategic Event Management. Pierce brings proven leadership in developing businesses powered by delivering strategic event solutions.

"As association and corporate meetings portfolios are increasingly disrupted by competitive pressures as well as changes in both technology and employee turnover, MCI USA's SEM business will harness MCI's global reach and scale in delivering capabilities that can not just manage risk, but drive bottom-line results," said Pierce.

"The merger of MCI and Coulter Companies has already proven to be a union of common business philosophies built around the power of people and performance," said Gibson. "As proud as we are of the Coulter legacy, we are prouder still to now be fully aligned with MCI's continuing story of intelligent, client-centric growth."

"Even prior to the official formation of MCI USA, MCI's growth in the United States and resulting benefits to our clients have been compelling, exceeding our most optimistic expectations," said Richard Torriani, MCI's Chief Operating Officer, Americas. "The level of energy and strategic investment directed towards market leadership in all of our United States service areas is already delivering evident, lasting benefit to our clients and talents."



MCI is the world's leading provider of strategic engagement and activation solutions and has been a key driver of innovation in the meetings, events, association and congress industries since 1987. Through creative live experiences and digitisation, globalisation, brand enhancement and content strategies, MCI helps multinational companies and international associations to enhance organisational performance, grow globally, energise communities and drive business results. An independent, privately held company with headquarters in Geneva, Switzerland, MCI's 1,800 experts in 60 cities and 32 countries help clients across Europe, the Americas, Asia-Pacific, and India, the Middle East and Africa to unlock their potential and deliver real change.