|January 15, 2016|
AMRewards Program Begins 2016 With New Leadership Announcement
|AMResorts announced today that Jan LaPointe has been named Senior Director of AMRewards, the hospitality leader's robust travel agent loyalty program. LaPointe will also continue to serve in her role as Senior Director Sales & Marketing, Canada for AMResorts.|
In this newly created position, LaPointe will lead efforts to continue the growth of the AMRewards program within the United States and Canada, while driving promotional strategy to recruit and retain travel agent partners. With 19,400 registered travel agents across North America, AMRewards has seen more than 192,000 points collected and 106,500 bookings entered in 2015 alone, representing $5.1 million USD and $7.2 million CAD in redemptions. Under LaPointe's leadership, the program is expected to continue advancement along with the expanding AMResorts portfolio, which is on track to hit nearly 60 resorts by the end of 2018.
"Jan has been heavily involved with AMRewards since its inception, driving the program's successful launch in Canada. Her deep knowledge of the travel agent industry, keen eye for strategy and vast expertise in both the U.S. and Canadian markets will be extremely valuable as we continue to grow the AMRewards program," said Gonzalo del Peón, President of AMResorts.
AMRewards launched in 2014 and continues to evolve to meet the needs of travel agents, including the launch of the automatic booking bonus retrieval process on AMRewards.com, making it easier than ever for agents to redeem rewards. Beyond the automated booking bonus program with AMRewards Visa(r) prepaid cards, the platform supports agents with other points-based features including:
- Automatically-generated stay certificates for complimentary nights at any AMResorts property (based upon point qualification standards)
- Client gift vouchers to be used toward perks like spa treatments, romantic dinners for two or champagne breakfasts in bed
- Co-branded marketing materials such as banner displays
- On-demand webinars and customized e-communications
AMResorts' various education modules, like the Master Agent program at www.AMRAgents.com, are part of a larger suite of tools and guides that help travel agents achieve success. For more information on the benefits of the AMRewards program, visit www.AMRewards.com