Advertising and Marketing Opportunities with Odyssey Media Group

Tech - Computers

 January 07, 2003
Palm Digital Media Shows Steady Growth In Burgeoning eBook Industry

 An expanded product line, two major distribution partners and dozens of new eBook retailers rendered steady growth for Palm Digital Media, Inc. in 2002 and offer high hopes for the eBook industry, Palm Digital Media Inc. said. Palm Digital Media, a leading publisher and distributor of eBooks for handheld and desktop computers, is a subsidiary of PalmSource, Inc., the Palm OS subsidiary of Palm, Inc.. "Last year was pivotal for Palm Digital Media as we developed new products and invested in new market opportunities," said Mike Segroves, director of business development at Palm Digital Media and a board member of Open eBook Forum, the eBook industry's non-profit trade and standards organization. "As a result, revenue doubled and we nearly doubled the number of eBooks sold. These are harbingers of a substantial eBook industry."

Palm Digital Media's 2002 product and market investments include:

- Enhanced Palm Reader eBook applications that run on Palm Powered handhelds and PocketPC devices, and Mac and Windows computer

- Digital rights management server software to enable libraries to offer easy eBook checkout

- Palm eBook Studio authoring tool and licensing options, which allow individuals, businesses, publishing companies and online retailers to create, distribute and sell Palm Reader eBooks

- Education Purchase Program to be followed shortly with an eBook collection for schools.

- Nearly 10,000 Palm Reader eBook titles from most major U.S. publishing houses, up from 3,500 from January 2002

- New channels of distribution. Palm Digital Media started 2002 as the single online source of Palm Reader eBooks. Today it has opened new distribution channels in partnership with OverDrive, Inc.'s Content Reserve B2B digital content network serving more than 400 publishers worldwide; and Lightning Source, Inc., a leading provider of digital content management solutions to the book industry.

- 35 eBook retailers now serving the U.S., United Kingdom, Germany and France

"In 2002, Simon & Schuster has seen strong growth in eBook sales with especially impressive growth in the Palm Reader format," said Keith Titan, senior director of ePublishing and eCommerce at Simon & Schuster Online. "Expanded distribution is drawing many new Palm Reader customers while a wide selection and a positive experience are creating loyalty in existing customers. The success of Palm Reader shows that consumers will buy eBooks if offered a solid package of selection, mobility, convenience and value. We're expecting continued momentum in the PDA market in 2003 and Palm Digital Media is well-positioned with its new initiatives to lead that charge."

Palm Digital Media also garnered two industry awards in 2002. Last February, it was named Best eBook Publisher by Handheld Computing Magazine. In October PocketPC Magazine awarded the Palm Reader eBook application the title "Best eBook Reader."

Palm Reader runs on Palm Powered handhelds and the portable computing solution Dana from AlphaSmart, Pocket PC handhelds, and Macintosh and Windows desktop and notebook computers.

Palm Digital Media Top 10 Best-selling Fiction Books for 2002:

1. "God's Debris" by Scott Adams, Scott Adams
2. "Prey" by Michael Crichton, HarperCollins PerfectBound
3. "Everything's Eventual" by Stephen King, Scribner
4. "Robert Ludlum's The Hades Factor," by Robert Ludlum & Gayle Lynds, St. Martin's Griffin
5. "The Briar King" by Greg Keyes, Ballantine Books
6. "Riding The Bullet" by Stephen King, Scribers
7. "Spider-Man" by Peter David, Ballantine Books
8. "Star Trek: S.C.E. #5: Interphase, Book 2" by Dayton Ward & Kevin Dilmore, Pocket Books
9. "The Paris Option" by Robert Ludlum & Gayle Lynds, St. Martin's Griffin
10. "Last Man Standing" by David Baldacci, Warner Books

Palm Digital Media Top 10 Best-selling Non-fiction Books for 2002:

1. New International Version Holy Bible from Zondervan
2. Webster's New World College Dictionary from Hungry Minds
3. "The Procrastinator's Handbook" by Rita Emmett, Walker Publishing Co.
4. Webster's New World Compact School & Office Dictionary from Hungry Minds
5. "The 7 Habits of Highly Effective" by Stephen R. Covey, Franklin Covey
6. "The Gentle Art of Verbal Self Defense," by Suzette Haden Elgin, Barnes & Noble Digital
7. "Penthouse Uncensored III from the Editors of Penthouse Magazine," Warner Books
8. Random House Roget's Thesaurus from Random House Reference
9. "Satisfaction Guaranteed" by Rachel Swift, Warner Books
10. "The MultiOrgasmic Couple" by Chia, Chia, Abrams & Abrams, HarperCollins PerfectBound