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Travel Agents

 January 25, 2001
CLIA And ICTA Join Forces To Train Travel Agents

 Cruise Lines International Association (CLIA) and the Institute of Certified Travel Agents (ICTA) are joining forces to encourage travel agents to improve their sales acumen through cross training.

Under the joint arrangement, travel agents who possess the CTC or CTA designations from ICTA will automatically earn credits toward certification in CLIA's ACC or MCC programs.

Those who possess the ACC or MCC designations will earn 10 Continuing Education Units from ICTA. ICTA requires all CTCs and CTAs to complete 10 education units per year to maintain their professional designation. Call each office to find out how.

CLIA's training program, the Cruise Counsellor Certification Program, offers two levels of expertise, Accredited Cruise Counsellor (ACC) and Master Cruise Counsellor (MCC). ICTA's training program also offers two levels of achievement: Certified Travel Associate (CTA) and Certified Travel Counsellor (CTC).

CLIA Training Director Tom Cogan said the two groups agreed on this reciprocal credit exchange because "both organizations place a high premium on quality training. It makes good sense for everyone involved."

"We're excited about this new venture because accreditation is an essential sales tool for travel agents," said ICTA President Jack E. Mannix, CTC. "We liken the CTC and MCC to the CPA -- they're the initials you want to show to your clients to designate that you're at the top of your field."

CLIA's training offers in-depth sales education with a cruise vacation focus, while ICTA offers training across a wide array of industry segments. The two groups expect this new program will improve agents' selling techniques by making them stronger, more well rounded sales agents, and more profitable.

To learn more about CLIA training, visit CLIA's web site at www.cruising.org, or call 212-921-0066.

Visit ICTA's web site at www.icta.com to learn more about Continuing Education Units and the CTA, CTA programs or call 800-542-4282.