|November 13, 2012|
Signature Concludes Successful Sales Meeting & Trade Show
|Signature successfully concludes its annual Sales Meeting and Trade Show at the MGM Grand in Las Vegas (November 13) after three days of meetings, workshops, networking events and trade show.|
Alex Sharpe, Chief Operating Officer and Executive Vice President, stated, "This year has been a great year for our members. In 2012 alone, Signature has grown preferred supplier sales by 17% in terms of same store growth, as well as expansion of the network. We have added a number of new members, as well as 78 new partners. The overall feeling of the network is very positive entering 2013 and our members are optimistic looking forward."
In addition to these updates, announcements during the General Sessions included advancements in technology (including ClientReach and Signature's social media functions), marketing (including the new annual luxury publication, Ultimate Experiences), the hotel program and more.
The event included 50 workshops for members to learn about Signature offerings and best practices. Owners and front line consultants were able to build destination knowledge expertise, increase tech skills, learn about new tools and sales techniques and engage in the latest marketing offerings. Networking roundtables, supplier breakfast seminars and the trade show allowed members one-on-one access with Signature's preferred suppliers and suppliers an audience with members.
Attendance included over 1100 Signature travel consultants representing 92% of Signature member agencies, and over 700 preferred supplier partners from 52 countries, including cruise lines, tour and land suppliers, destination specialists, tourism boards, hotels & resorts and specialty suppliers.