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Travel Agents

 August 12, 2014
Signature Expands Its 'FIRST' Sales & Marketing Program; Featuring Loews Regency New York Hotel

 Signature announced the continuation of its new 'FIRST' hotel sales marketing program. The mission of this initiative is to drive sales and generate awareness for major re-openings of existing hotels or distinctive, soon-to-open properties. The next hotel to be featured in Signature's 'FIRST' program is Loews Regency New York Hotel.

The iconic Loews Regency Hotel, flagship of Loews Hotels & Resorts brand, re-opened earlier this year following an extensive revitalization and investment of over $100 million. The transformed property features 379 guest rooms, including 59 suites; The Regency Bar & Grill, home of the "Power Breakfast" since 1975, led by Executive Chef Dan Silverman and managed by the Sant Ambroeus Hospitality Group; and the new flagship Julien Farel Restore Salon & Spa, including JF Men, a men's only grooming Salon, as well as a 10,000 square foot state-of-the-art fitness center. Located in the heart of Midtown Manhattan on Park Avenue, Loews Regency Hotel offers exceptional service and world-class amenities, enabling guests to take advantage of New York's best cultural experiences, shopping, and dining.

"We are thrilled to be part of the Signature Network and in the company of great hotels and resorts around the world," says Jim McPartlin, Managing Director of Loews Regency Hotel. "It is an honor to have been selected, and we look forward to working with Signature's superb network of agencies."

"We're delighted to take our successful 'FIRST' program to the next level with Loews Regency Hotel," states Ignacio Maza, Signature's Executive Vice President. "Signature clients will enjoy exclusive privileges at this very special property, including breakfast for two daily, a $100 spa credit, confirmed upgrade at time of booking, and more. We have an ambitious plan under way to support the re-opening of this landmark New York hotel, including electronic and print consumer marketing, communications, sales training for our travel consultants, and more."

Signature Travel Network

Signature Travel Network is a member-owned, travel cooperative, headquartered in Marina del Rey, California, with a regional office in New York City. The network was established in 1956 and today includes 214 member agencies with 414 retail locations throughout USA and Canada. Collectively, Signature members generate $6 billion in annual travel sales.

www.signaturetravelnetwork.com

@signaturetvlnet

Loews Hotels & Resorts

Loews Hotels & Resorts is headquartered in New York City and owns and/or operates 21 hotels and resorts in the U.S. and Canada, including the newly acquired Loews Madison Hotel located in the heart of Washington at the center of legendary D.C. landmarks, and the Loews Boston Hotel, one of Boston's preeminent historic buildings, situated on the corner of Berkeley and Stuart Streets. Located in major city centers and resort destinations in North America from coast to coast, the Loews portfolio features one-of-a-kind properties that delight guests with a supremely comfortable, uniquely local, and vibrant travel experience.

www.loewshotels.com

@loews_hotels